Bristol Breakfast · Event ROI · September 2026

Your congress. Was it worth it?

If you run healthcare congresses, exhibition stands or sponsored events, you know the question that comes next. The spend was six figures. The proof is footfall and badge scans, not the pipeline the event was meant to generate. This is the morning we fix that, with a framework you can take to the board.

For the marketing, events and commercial leaders who own healthcare event budgets, and have to defend them.

Apply for a seat

Clifton Members Club · Ten seats · No fee

The Georgian facade of Clifton Members Club seen across the green, Clifton, Bristol

The dining room at Clifton Members Club: chandeliers, marble columns and a long set table

The main hall at Clifton Members Club set for a seated event

Clifton Members Club, Bristol. One table, ten seats, one morning in September.

The CFO question

The CFO asks. Marketing talks about footfall and badge scans. Someone mentions brand awareness. The room moves on, quietly, and the cycle repeats at the next sponsorship renewal.

The problem is not the event. It is that the measurement framework was wrong before the stand was booked. Fix the framework and the defence writes itself.

What you leave with. Printed and ready to use.

A one-page Event ROI framework

Score the next event on your calendar against it before you sign the sponsorship contract. Under an hour to run.

Three measurement mistakes, and the fix for each

The errors that make every congress and exhibition look more successful than it was, and how to correct them.

A peer-room view

How other senior life sciences marketing leaders in your region are defending event spend to their boards right now.

The room

Nine or ten senior marketers. One facilitator who does this for a living.

The breakfast is facilitated by Charlie Litchfield, who spent the better part of a decade building ROI measurement frameworks for some of the world’s largest healthcare brands. He does this for a living, and he does not do it lightly.

Charlie Litchfield

Facilitator

Where: Clifton Members Club, Bristol
When: September 2026. We send the exact morning when we confirm your seat.
Who it is for: Senior life sciences marketing leaders within about an hour of Bristol.
The table: Kept to ten. By application, so the room is right.

Apply for a seat.

Tell us who you are. If it is the right room, Michael will confirm your seat and send the date. Either way, you leave with both framework guides, Charlie’s Beyond the Badge Scan and Michael’s It’s Not a Sales Problem.