Bristol Breakfast · September 2026
Was it worth it?
The post-event review nobody wants to have, because nobody has the number to defend the spend. One morning, a small room, and a framework you can take to the board.
Clifton Members Club · Ten seats · No fee
The CFO question
The CFO asks. Marketing talks about footfall and badge scans. Someone mentions brand awareness. The room moves on, quietly, and the cycle repeats at the next sponsorship renewal.
The problem is not the event. It is that the measurement framework was wrong before the stand was booked. Fix the framework and the defence writes itself.
What you leave with. Printed and ready to use.
01
A one-page Event ROI framework
Score the next event on your calendar against it before you sign the sponsorship contract. Under an hour to run.
02
Three measurement mistakes, and the fix for each
The errors that make every congress and exhibition look more successful than it was, and how to correct them.
03
A peer-room view
How other senior life sciences marketing leaders in your region are defending event spend to their boards right now.
The room
Nine or ten senior marketers. One facilitator who does this for a living.
The breakfast is facilitated by Charlie Litchfield, who spent the better part of a decade building ROI measurement frameworks for some of the world’s largest healthcare brands. He does this for a living, and he does not do it lightly.
Charlie Litchfield
Facilitator
- Where
- Clifton Members Club, Bristol
- When
- September 2026. We send the exact morning when we confirm your seat.
- Who it is for
- Senior life sciences marketing leaders within about an hour of Bristol.
- The table
- Kept to ten. By application, so the room is right.
Apply for a seat.
Tell us who you are. If it is the right room, Michael will confirm your seat and send the date. Either way, you leave with both framework guides, Charlie’s Beyond the Badge Scan and Michael’s It’s Not a Sales Problem.