Training
Not Another Away-Day. Frameworks They Use on Monday.
We’d rather teach you to do what we do than do it for you forever. Every workshop is built for healthcare, not adapted from a generic marketing course. Your team works on your products, your markets, your challenges. Not theory. Application. And every session comes with a guarantee.
47 product launches · 20 years in healthcare · Pharma, MedTech, Biotech & Diagnostics · Up to 12 participants · Virtual or in-person · 100% credited against any programme commissioned within 30 days
Ten programmes. Each one leaves your team with something they can use on Monday morning.
Featured programme
Two days. The actual artefacts, not a framework to fill in later.
For teams that want to move fast. Two days. Three modules. Your team leaves with a complete commercial playbook, a mapped stakeholder landscape, and a twelve-month demand generation plan. Not a framework to fill in later. The actual artefacts.
Day one covers messaging architecture and playbook creation. Day two covers stakeholder mapping, event strategy, and the demand generation plan. Delivered on-site or virtually. Up to twelve participants. Credited against any programme engagement booked within thirty days.
£2,500 · One day with prep · In-person or virtual
£4,500 · Two consecutive days with prep
Day 1 AM
Messaging Architecture
Build your core positioning from the outside in. Customer research, competitive landscape, message hierarchy. Your team aligns on a single story before lunch.
Day 1 PM
Playbook Creation
Capture your best rep's instinct and systematise it. Five Ps toolkit, sales scenarios, objection handling. A playbook that works from Monday morning.
Day 2
Stakeholder, Events & Demand Plan
Map every decision-maker and blocker. Design your congress strategy with Beyond the Badge Scan. Build your twelve-month demand generation timeline.
Bespoke training
Built for your team. Only.
Enterprise teams and large commercial departments often need something that goes beyond the standard menu. We design bespoke programmes built around your specific product portfolio, therapeutic area, market situation, and team structure.
Bespoke programmes typically run across multiple sessions over four to twelve weeks. They combine classroom delivery with on-the-job application and optional coaching. Pricing on application.
Discuss a Bespoke ProgrammeGlobal commercial teams
Multi-market, multi-brand programmes covering positioning, playbook creation, and distributor enablement across multiple countries simultaneously.
Marketing departments
Bespoke modules covering compliant creativity, digital demand generation, patient marketing, and measurement frameworks. Built for healthcare marketing leads and their teams.
Sales organisations
Playbook creation at scale. Individual and team coaching. Sales manager enablement. Designed for commercial directors who need systematic improvement, not one-off training days.
The guarantee
Your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it at no additional cost.
Every course. No exceptions.
Format. Venue. Size. What to expect.
Format
Half day (4 hours) or full day (7 hours). Virtual or in-person. Up to 12 participants per session. Larger groups by arrangement.
What makes it different
Your team works on your products and your markets during the session. No case studies from industries you don't recognise. No generic exercises. The output is something you can use, not something you file.
Credit towards programme work
Training fees are credited against any programme engagement booked within 30 days. The workshop becomes the first step of a bigger engagement if you want it to, or it stands alone.
Who delivers.
Playbook Creation · Stakeholder Mapping · AI-Assisted Marketing
Michael Colling-Tuck
20 years in healthcare. 47 product launches. Former frontline rep, product manager, marketing director. Built playbooks for global pharma and 4-person startups. Teaches from experience, not from slides.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. The person who'll make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Expert Panel
Commercial Governance · Enterprise Programmes
Prof. Keith Jackson
The Master Cutler. Former CEO of two MedTech companies with products delivered to more than seventy countries. Forty years of commercial wisdom. Wrote the foreword to this book. Brings the board-level challenge that makes strategy sharper before it reaches a client.
Patient Advocacy · NHS Strategy
Howard Widdall
Nearly forty years in healthcare, including senior management and board roles at Smith & Nephew and JRI Orthopaedics. Chairman, Board of Trustees, Age UK. His instinct for what rings true in healthcare saved this book from several mistakes. Informs how AGENCY frames patient marketing and NHS access strategies.
Pick what suits you.
Tell us which course, how many people, and when. We’ll confirm within one working day.