Training
The workshop that becomes the programme. Or doesn’t.
Training fees are 100% credited against any Services engagement booked within 30 days. So if the workshop earns the next step, the workshop was free. If it doesn’t, you still walk away with the artefact. Either is a fair outcome.
How the credit works
Training is the start of the conversation, not a separate product.
Most agencies sell training as one thing and consulting as another. We don’t. The workshop is how Services engagements actually start - your team works on your real problem, we both find out whether there’s a fit, and the fee follows the outcome.
Worked example
£1,500
Step 1
Your team books a full-day workshop. Your real product, your real market, your real team.
+£25K
Step 2
Within 30 days you commission a Services engagement built on what the workshop surfaced.
= £0
Net training cost
The £1,500 is credited in full. The workshop becomes the first paid step of the programme.
If the workshop doesn’t earn the next step, you keep the artefact and we both move on. That’s the deal.
The flagship
Two days. The artefacts, not the framework.
For teams that want to move fast. Two days, three modules. Your team leaves with a complete commercial playbook, a mapped stakeholder landscape, and a twelve-month demand generation plan - the actual artefacts, not a framework to fill in later.
Day one covers messaging architecture and playbook creation. Day two covers stakeholder mapping, event strategy, and the demand generation plan. Delivered on-site or virtually. Up to twelve participants. Credited in full against any Services engagement booked within 30 days.
£2,500 · One day with prep
£4,500 · Two consecutive days with prep
Day 1 · AM
Messaging Architecture
Build core positioning from the outside in. Customer research, competitive landscape, message hierarchy. Aligned on a single story before lunch.
Day 1 · PM
Playbook Creation
Capture your best rep's instinct and systematise it. Five Ps toolkit, sales scenarios, objection handling. A playbook that works from Monday morning.
Day 2
Stakeholder, Events & Demand Plan
Map every decision-maker and blocker. Design congress strategy with the Beyond the Badge Scan methodology. Build the twelve-month demand generation timeline.
Other ways in
Five flagship workshops. Pick the one that maps to your gap.
Each one runs as a standalone half or full day. The full training catalogue (ten programmes, including AI-assisted marketing, event strategy, in-house content, brand playbook, and storytelling) lives on the individual course pages.
The guarantee
Your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it at no additional cost.
Every course. No exceptions.
Who delivers.
Playbook Creation · Stakeholder Mapping · Launch Excellence
Michael Colling-Tuck
20 years in healthcare. 47 product launches. Former frontline rep, product manager, marketing director. Built playbooks for global pharma and 4-person startups. Teaches from experience, not slides.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. Will make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Two next steps.
Book a workshop or the Two-Day Intensive directly. Or take the marketing capability assessment first to see which gap is the biggest to close, then pick the workshop that closes it.
Enterprise team needing a bespoke programme across multiple sessions? Tell us about it on the triage call.