The Team
Who
Delivers.
No account managers. No juniors on your budget. The people who scope your work are the people who do it.
A deliberate A-team. Every person here is a senior practitioner who has spent decades inside healthcare. Nobody is learning on your engagement.
Playbook Creation · Stakeholder Mapping · AI-Assisted Marketing
Michael Colling-Tuck
Started with a law degree. First healthcare role was in infusion therapy, which led to surgical implants and standing in operating theatres learning how commercial decisions actually get made at the point of care. Twenty years and 47 product launches later, across orthopaedics, ophthalmology, anaesthetics, wound care, and diagnostics, he has been in procurement meetings, product development rooms, marketing agencies, and sales territories. He co-founded an orthopaedic clinic in executive boxes at Ashton Gate stadium. He wrote the book on why healthcare launches fail. He leads every AGENCY engagement personally, because that is the point.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. The person who'll make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Commercial Strategy · Financial Modelling
Jason Quelch
ACCA-qualified. 15 years in financial operations. Former Director of Financial Operations at Elemica. Builds the financial models, pricing strategies, and attribution frameworks that connect marketing spend to revenue outcomes.
Event Design & Build
Adam Hitchcott
20 years designing event experiences across pharma, MedTech, and global sport. Global pedigree: Olympics, Rugby World Cup, Real Madrid. Designs stands for conversations, not impressions.
Strategic Advisors
Who Advises.
These advisors are here to challenge our thinking, not endorse it. They bring board-level governance, patient advocacy, and regulatory depth that makes AGENCY’s strategies more rigorous before they reach a client.
Patient Advocacy & Governance
Howard Widdall
Chairman, Board of Trustees, Age UK. Nearly forty years in healthcare and patient advocacy, including senior roles at Smith & Nephew and JRI Orthopaedics. Brings the patient and governance perspective that keeps commercial thinking grounded in real-world outcomes. Informs how AGENCY frames patient marketing and access strategies.
Commercial Governance
Prof. Keith Jackson
Master Cutler. CDir, NED, IoD Director of the Year Awards Judge. Former CEO of two MedTech companies with products delivered to more than seventy countries. Forty years of commercial wisdom. Brings the board-level challenge that makes strategy sharper before it reaches a client.
Regulatory Strategy
Andrew Dubowski ↗
Founder, ClearPath Health Tech. Regulatory pathway mapping, claims matrix development, and compliance frameworks across markets. Ensures commercial messaging is built on claims that can be defended across new markets, new indications, new claims.
Strategic Partners
Senior practitioners embedded in AGENCY engagements where their specialism is needed.
Client Services Lead
Laura Beard
Senior client services practitioner with a decade in healthcare accounts. Manages client relationships across programme engagements. The person making sure delivery quality and commercial outcomes stay aligned, week by week.
Believe Digital, Digital Performance
Rob ↗
Web development, PPC, and digital performance. When AGENCY builds digital demand generation strategies, Rob and the Believe Digital team execute the technical build and manage ongoing performance campaigns.
Creative Team
Senior freelance specialists who work with us on every engagement. We chose this model deliberately: a small group of people at the top of their craft, rather than a large in-house creative department where junior staff learn on client budgets.
- Matthew EastSenior Copywriter
- Alice RumseySenior Designer & Animator
- Scott SinclairSenior Creative & Video
- Sam EastVideographer
- Matt ChapmanVideographer
- George WalkerdineDesigner
Expert Panel
Clinicians and academics whose work shapes how we think. From the Painful Conversations research at the Centre for Pain Research to consultant surgeons and NHS physiotherapists, these are the people who keep our commercial thinking clinically honest.
- Prof. Christopher EcclestonDirector, Centre for Pain Research, University of Bath. Painful Conversations research partner.
- Prof. Keith JacksonCDir, NED, CEO and IoD Director of the Year Awards Judge. Commercial governance and organisational leadership.
- Howard WiddallChairman, Board of Trustees, Age UK. Patient advocacy and governance.
- Prof. Richie GillChair of Healthcare Engineering, University of Bath.
- Mr. Damian ClarkConsultant Orthopaedic Surgeon, North Bristol Healthcare Trust.
- Ruth BakerResearch Physiotherapist, NIHR & North Bristol NHS Trust.
- Mr. JJ GilloolyConsultant Orthopaedic Surgeon, Emersons Green Hospital, Bristol.
- Dr. David GarleyGP & Managing Director, The Better Sleep Clinic.
Meet us properly.
30-minute triage call. No fee. No pitch. You’ll speak to Michael. Bring your challenge and we’ll tell you honestly whether we can help.
Book a Triage Call