The Team
No juniors on your budget.
The person who scopes your work is the person who delivers it. The founder leads every engagement. There is a senior bench. There are no account managers learning your industry.
AGENCY started in operating theatres. Twenty years standing one foot from where commercial decisions actually happen - in procurement committees, surgeon side-offices, product manager bullpens. That field experience is what made the model. Founder-led, healthcare-only, max ten clients, the same senior practitioner from triage through delivery.
What we own
The IP, with the people who built it.
Four named frameworks documented, published, and used on every engagement. Each owned by a named member of the senior bench. The team page exists because the IP exists.
Who delivers
Five senior practitioners. The ones who scope and the ones who deliver are the same.
Decades each, inside healthcare specifically. Michael leads every engagement; the others lead the work where their specialism fits. Where deeper specialism is needed - regulatory, governance, or patient advocacy - the methodology page lists the advisors and partners who inform our thinking.
Playbook Creation · Stakeholder Mapping · AI-Assisted Marketing
Michael Colling-Tuck
Started with a law degree. First healthcare role was in infusion therapy, which led to surgical implants and standing in operating theatres learning how commercial decisions actually get made at the point of care. Twenty years and 47 product launches later, across orthopaedics, ophthalmology, anaesthetics, wound care, and diagnostics, he has been in procurement meetings, product development rooms, marketing agencies, and sales territories. He co-founded an orthopaedic clinic in executive boxes at Ashton Gate stadium. He wrote the book on why healthcare launches fail. He leads every AGENCY engagement personally, because that is the point.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. The person who'll make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Commercial Strategy · Financial Modelling
Jason Quelch
ACCA-qualified. 15 years in financial operations. Former Director of Financial Operations at Elemica. Builds the financial models, pricing strategies, and attribution frameworks that connect marketing spend to revenue outcomes.
Event Design & Build
Adam Hitchcott
20 years designing event experiences across pharma, MedTech, and global sport. Global pedigree: Olympics, Rugby World Cup, Real Madrid. Designs stands for conversations, not impressions.
Meet us properly.
30-minute triage call. No fee. No pitch. You’ll speak to Michael. Bring your challenge and we’ll tell you honestly whether we can help.
Book a Triage Call