The Podcast
Healthcare commercial strategy. Discussed.
Product launch methodology, event ROI, patient marketing, and conversations with practitioners doing the work. Not theory from a desk. Observations from twenty years in the field. Each episode is specific to healthcare. You will not hear advice that could apply equally to selling software or shoes.
Latest episode
All episodes.
EP 08
1 hr 16 minWhy your healthcare keynote is damaging your brand.
Michael Colling-Tuck
Every healthcare marketing professional has been there: sitting through a keynote presentation that feels more like an endurance test than an opportunity to learn. The speaker clicks through slide after slide of company …
EP 07
1 hr 13 minAre Healthcare Events Really Worth It?
Fireside Chat
In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasise the importance of initial wins, learning from early…
EP 06
23 minHow do you land and expand in healthcare new market entry?
12 Minutes
In this conversation, Michael Colling-Tuck and Keith Jackson discuss the land and expand strategy in the context of healthcare market entry. They emphasize the importance of initial wins, learning from early…
EP 05
50 minNew Market Entry
Fireside Chat
In this episode of Agency Fireside Chats, Michael Colling-Tuck, Howard Widdall, and Keith Jackson discuss the complexities of entering new markets in the healthcare sector. They emphasise the importance of thorough…
EP 04
13 minDoes Customer Advocacy Really Matter in Healthcare
12 Minutes
In this conversation, Michael Colling-Tuck and Keith Jackson discuss the significance of customer advocacy in healthcare marketing. They explore how trust is built through peer recommendations, the impact of patient…
EP 03
14 minMastering Healthcare Product Launches
12 Minutes
In this episode, Michael Colling-Tuck and Keith Jackson discuss the essential strategies for successfully launching new products in the healthcare sector. They cover pre-launch preparation, effective execution during…
EP 02
17 minAccessing Healthcare Professionals
12 Minutes
How to Access Healthcare Professionals and Earn Their AttentionIn this episode, Mike and Keith explore the real-world challenges of reaching healthcare professionals in today’s attention economy. They unpack what…
EP 01
10 minHow do you create a healthcare marketing campaign?
Michael Colling-Tuck
You've got a medical product or service you need to market, but what are the steps you must take to create a marketing campaign? And are there any steps when creating a healthcare campaign that differs from other…
On YouTube
The thesis in video form.
Panel discussions, practitioner conversations, and short explainers. Healthcare commercial strategy, specific to the work, not general.
Fireside Chats
12 Minutes
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