AGENCY: Healthcare Demand Generation
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Case Studies

Nine engagements. Three named. Six on the triage call.

The three named below are the public proof. The six sector-disclosed engagements are where most of the work lives - regulated healthcare clients with live programmes who can’t be named publicly. All numbers verified against native analytics.

The diagnostic framework behind all nine. Same chain, walked differently for each engagement shape. See the methodology →

9

Healthcare engagements with verified outcomes

3 named

Public case studies below, with the full diagnostic

6 MNDA

Sector-disclosed engagements. Identifying detail named on the triage call.

Named clients · Public consent

Three engagements we can name, with the numbers behind them.

Four-stage osteoarthritis knee progression diagram (Onset, Mild, Moderate, Severe) used in the nSTRIDE patient marketing campaign

Medtech · Orthopaedics · nSTRIDE · Direct-to-patient marketing

128 patient referrals in a single month from a condition most GPs didn't know was treatable.

Patient marketingPaid searchMedical device

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157%

uplift in conversions vs prior period

Direct-to-patient creative still from the Arthrosamid Active Life campaign, showing a patient back on the sports field with children

Medtech · Denmark · Arthrosamid · International direct-to-patient marketing

A live patient acquisition system running across UK, Germany, and Sweden. 285 enquiries at £29 blended CPA with a 12.8x return on ad spend.

Patient marketingPaid socialInternational

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12.8x

blended ROAS across three international markets

Hepatitis cohort management platform brochure cover, NHS procurement

HealthTech · Hepatology · HepCARE · Clinical messaging and NHS pitch strategy

A clinically proven hepatitis platform that NHS commissioners weren't buying. We diagnosed why - and rebuilt the pitch around the NHS's problem, not the client's product.

NHS procurementMarket accessClinical messaging

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NHS-funded

NHS London approved, top-tier pharma partnerships followed

Sector-disclosed under MNDA

Six engagements. Verified numbers. Sectors below. Names on the triage call.

The numbers are real, taken from native analytics. The sector descriptors are specific enough for you to recognise your own situation in the ones that match it.

Healthcare founder working on commercial strategy, unbranded portrait

Health-tech · Diagnostics

Pre-revenue diagnostics start-up, founder-led sales

3 → Series A

first three customers in four months, Series A within the year

Challenge
Strong clinical evidence but no commercial traction. The founder was doing all the selling with no positioning, no materials, and a classic chicken-and-egg proof problem.
What we did
Clarified the value proposition around outcomes, not technical specifications. Built a simple sales playbook. Mapped decision-makers at target accounts. Stripped the build back to basics done well rather than a complex marketing operation.
Outcome
First three customers within four months. Series A funding round closed inside a year, partially attributed to the improved commercial story.
Neonatal clinical setting, unbranded healthcare imagery

MedTech · NHS

Market-leading UK neonatal equipment provider

+15%

win-rate uplift within six months

Challenge
Strong sales team leaned too heavily on product features. Success stories existed but were fragmented, with no shared language for why units chose them over alternatives.
What we did
Ran a storytelling workshop at the national sales meeting introducing the distinction that customers thank you for solving issues, they pay you for solving problems. Captured 24 previously undocumented success stories and built them into a structured framework the whole sales team could use.
Outcome
Win rate improved by approximately 15% within six months. Conversations shifted from product-led to outcome-led.
Clinicians in conversation at a healthcare congress, unbranded

MedTech · Enterprise

UK subsidiary of a global med-tech enterprise

340%

ROI demonstrated on a £200k annual congress spend

Challenge
£200,000 a year on congress presence with no clear view of ROI. Badge scans were reported as leads, but pipeline impact was negligible and the CFO was questioning the investment.
What we did
Implemented the Beyond the Badge Scan approach. Defined success criteria before every event and tracked decision-maker conversations rather than total footfall. Built pipeline attribution from event interaction to opportunity to closed deal.
Outcome
340% ROI demonstrated for the first time. Marketing earned increased budget allocation because they could prove what they contributed. Data-driven decisions replaced gut feel.
Healthcare stakeholders in agreement, unbranded handshake imagery

MedTech

Medtech manufacturer stalling at procurement

2×

procurement conversion within three months

Challenge
Outstanding clinical evidence and clear patient-outcome improvement, but deals kept stalling at procurement. The clinical champion had nothing to give the procurement committee except a product brochure.
What we did
Built four targeted stakeholder documents: an ROI calculator, a two-page total-cost-of-ownership comparison against the incumbent, a business case template the champion could complete with their own data, and an implementation overview with a realistic timeline. Each document answered one stakeholder's specific question.
Outcome
Conversion rate from clinical interest to procurement approval doubled within three months.
Hands working on a sales playbook framework, unbranded

MedTech

Medtech losing competitive bids on proposal quality

+35%

win rate on competitive bids after framework rebuild

Challenge
Consistently losing competitive tenders. Analysis of 20 lost deals showed that in 18 the winning competitor had simply submitted a more professional, customer-specific proposal. The client's proposals were generic and interchangeable.
What we did
Built a proposal framework, not just templates but a methodology. Research checklists for pre-writing customer discovery. Section structures that put outcomes first. Libraries of insertable proof points. Review processes that caught errors before submission.
Outcome
Proposal turnaround time fell from two weeks to two days. Win rates on competitive bids up 35%.
Marketing team reviewing commercial dashboard data, unbranded

Pharma

Pharma marketing team with a 42-metric dashboard the CFO ignored

£520 → £340

cost per qualified lead, plus 47 opportunities (23% of pipeline) next quarter

Challenge
Beautiful dashboard with 42 colour-coded metrics tracking impressions, reach, engagement, open rates, click-through rates, none connected to commercial outcomes. When budget discussions came, the CFO's one question (what did marketing contribute to pipeline?) could not be answered.
What we did
Rebuilt the measurement framework around three numbers. Marketing-sourced opportunities, marketing-influenced pipeline, and cost per qualified lead. Everything else became supporting detail, available but not foregrounded.
Outcome
47 qualified opportunities in the next quarter, representing 23% of pipeline. Cost per qualified lead fell from £520 to £340. The CFO started engaging with marketing results for the first time.

Two of these six are probably in your sector. The triage call is where you find out which - and what the numbers actually mean for your situation.

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Or read the methodology for the diagnostic framework behind all nine engagements.

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