AGENCY Healthcare Demand Generation
Book a Triage Call

Case Studies

Referrals. Conversions. ROI. Not impressions.

Not testimonials. Not impressions. Referrals, conversion rates, and ROI from actual campaigns across medical devices, pharma launches, and patient marketing programmes.

Four-stage osteoarthritis knee progression diagram (Onset, Mild, Moderate, Severe) used in the nSTRIDE patient marketing campaign
Patient marketingPaid searchMedical device

Medtech · Orthopaedics · nSTRIDE

Direct-to-patient marketing

128 patient referrals in a single month from a condition most GPs didn't know was treatable.

Read case study →

157%

uplift in conversions vs prior period

Four-quadrant exhibition panel for a pharmaceutical pain management launch
Brand identityPharma launchMessaging strategy

Pharma · EU · Pain management launch

Brand identity and launch campaign

A new opioid sublingual tablet entering a crowded pain management market. We built a brand identity that landed with three distinct clinical audiences and cleared compliance on the first pass.

First pass

Creative concept approved at first review

Direct-to-patient creative still from the Arthrosamid Active Life campaign, showing a patient back on the sports field with children
Patient marketingPaid socialInternational

Medtech · Denmark · Arthrosamid

International direct-to-patient marketing

A live patient acquisition system running across UK, Germany, and Sweden. 285 enquiries at £29 blended CPA with a 12.8x return on ad spend.

Read case study →

12.8x

blended ROAS across three international markets

Editorial grid of clinician-reviewed article topics produced for Sermo's verified physician audience: cardiology, primary care, dermatology, gastroenterology, hypertension, and neurology
Medical copywritingSEOHCP audience

Sermo · HCP platform · Physician Content Programme

Medical copywriting at scale

50+ SEO-optimised articles written for the world's largest verified physician community. Biomedical-science writers, clinician review panel, and monthly cadence, engineered to lift organic traffic and strengthen the platform as a go-to information resource for HCPs.

See our copywriting service →

50+

articles delivered for Sermo's verified physician audience

Chapter divider from a pharmaceutical thought-leadership eBook, bold typographic design
Thought leadershipLead generationPharma

Pharma · EU · Prefilled Syringe Range

Thought-leadership lead generation

Turning a deep proprietary insight into the prefilled syringe category into a full thought-leadership engine. Primary gated eBook, landing page, supporting articles, email nurture, and a promotional plan designed to position the client as the leading voice in the segment.

Download the guide →

1 insight, 16 formats

a single category insight, rebuilt as a lead-generating content system

Front cover of an orthopaedic product sales playbook case study
Sales enablementMedTechMarket entry

Medtech · Surgical implants · TOKA

Product sales playbook

A custom implant for high tibial osteotomy entering a crowded orthopaedic market. We built a sales playbook that transcended features-and-benefits selling by addressing the specific challenges of each stakeholder, from key opinion leaders to occasional HTO users.

See our sales enablement service →

Sales playbook

plus landing page, multi-channel campaign, and KOL engagement programme

Hepatitis cohort management platform brochure cover, NHS procurement
Clinical messagingNHS procurementHealthTech

HealthTech · Hepatology · HepCARE

Clinical messaging and NHS pitch strategy

A technically proven hepatitis cohort management platform needed a procurement-ready business case. We built the messaging architecture. The project is now NHS-funded.

Read case study →

NHS-funded

plus multiple strategic pharma partnerships secured

A note on confidentiality

Most of our best work stays private.

Healthcare clients operate in regulated environments. We publish what clients have approved, and nothing else. If you want a sense of what we do in your specific market, the Triage Call is the right place to start. We can share more context confidentially.

Book a Triage Call

Anonymised · Named on request

Six more engagements. Real results. Client names withheld.

The work below comes from engagements we cannot publish by name. NDA, regulated launch, or ongoing programme. The numbers are real. Ask us on a triage call if you want the identifying detail.

Healthcare founder working on commercial strategy, unbranded portrait

Health-tech · Diagnostics

Pre-revenue diagnostics start-up, founder-led sales

3 → Series A

first three customers in four months, Series A within the year

Challenge
Strong clinical evidence but no commercial traction. The founder was doing all the selling with no positioning, no materials, and a classic chicken-and-egg proof problem.
What we did
Clarified the value proposition around outcomes, not technical specifications. Built a simple sales playbook. Mapped decision-makers at target accounts. Stripped the build back to basics done well rather than a complex marketing operation.
Outcome
First three customers within four months. Series A funding round closed inside a year, partially attributed to the improved commercial story.
Neonatal clinical setting, unbranded healthcare imagery

MedTech · NHS

Market-leading UK neonatal equipment provider

+15%

win-rate uplift within six months

Challenge
Strong sales team leaned too heavily on product features. Success stories existed but were fragmented, with no shared language for why units chose them over alternatives.
What we did
Ran a storytelling workshop at the national sales meeting introducing the distinction that customers thank you for solving issues, they pay you for solving problems. Captured 24 previously undocumented success stories and built them into a structured framework the whole sales team could use.
Outcome
Win rate improved by approximately 15% within six months. Conversations shifted from product-led to outcome-led.
Clinicians in conversation at a healthcare congress, unbranded

MedTech · Enterprise

UK subsidiary of a global med-tech enterprise

340%

ROI demonstrated on a £200k annual congress spend

Challenge
£200,000 a year on congress presence with no clear view of ROI. Badge scans were reported as leads, but pipeline impact was negligible and the CFO was questioning the investment.
What we did
Implemented the Beyond the Badge Scan approach. Defined success criteria before every event and tracked decision-maker conversations rather than total footfall. Built pipeline attribution from event interaction to opportunity to closed deal.
Outcome
340% ROI demonstrated for the first time. Marketing earned increased budget allocation because they could prove what they contributed. Data-driven decisions replaced gut feel.
Healthcare stakeholders in agreement, unbranded handshake imagery

MedTech

Medtech manufacturer stalling at procurement

2×

procurement conversion within three months

Challenge
Outstanding clinical evidence and clear patient-outcome improvement, but deals kept stalling at procurement. The clinical champion had nothing to give the procurement committee except a product brochure.
What we did
Built four targeted stakeholder documents: an ROI calculator, a two-page total-cost-of-ownership comparison against the incumbent, a business case template the champion could complete with their own data, and an implementation overview with a realistic timeline. Each document answered one stakeholder's specific question.
Outcome
Conversion rate from clinical interest to procurement approval doubled within three months.
Hands working on a sales playbook framework, unbranded

MedTech

Medtech losing competitive bids on proposal quality

+35%

win rate on competitive bids after framework rebuild

Challenge
Consistently losing competitive tenders. Analysis of 20 lost deals showed that in 18 the winning competitor had simply submitted a more professional, customer-specific proposal. The client's proposals were generic and interchangeable.
What we did
Built a proposal framework, not just templates but a methodology. Research checklists for pre-writing customer discovery. Section structures that put outcomes first. Libraries of insertable proof points. Review processes that caught errors before submission.
Outcome
Proposal turnaround time fell from two weeks to two days. Win rates on competitive bids up 35%.
Marketing team reviewing commercial dashboard data, unbranded

Pharma

Pharma marketing team with a 42-metric dashboard the CFO ignored

£520 → £340

cost per qualified lead, plus 47 opportunities (23% of pipeline) next quarter

Challenge
Beautiful dashboard with 42 colour-coded metrics tracking impressions, reach, engagement, open rates, click-through rates, none connected to commercial outcomes. When budget discussions came, the CFO's one question (what did marketing contribute to pipeline?) could not be answered.
What we did
Rebuilt the measurement framework around three numbers. Marketing-sourced opportunities, marketing-influenced pipeline, and cost per qualified lead. Everything else became supporting detail, available but not foregrounded.
Outcome
47 qualified opportunities in the next quarter, representing 23% of pipeline. Cost per qualified lead fell from £520 to £340. The CFO started engaging with marketing results for the first time.

If one of these sounds like your situation, the triage call is the fastest way to hear the identifying detail and whether we are the right fit.

Book a Triage Call

Healthcare innovations deserve recognition. We help them get it.