Healthcare demand generation

Your innovation
deserves more
demand.

For commercial and marketing teams in pharma, MedTech, biotech and diagnostics.

Find your marketing gaps Explore our services

Free assessments. Useful results before an optional emailed report.

A clinic at the centre of a town at dusk, from AGENCY’s patient marketing film

Patient marketing | The gap between available and accessed

Patient marketing in 90 seconds

From clinic availability to a patient pathway.

Explore patient marketing

What we do

We build demand for healthcare innovation.

AGENCY brings together commercial strategy, marketing and sales enablement for pharma, MedTech, biotech and diagnostics companies.

A good product needs people to understand its value, choose it and use it. We build the marketing and commercial support that helps that happen, from launch strategy and patient campaigns to events, sales tools and team training.

We build the capability with you, so your business can keep moving forward.

01 | Product launches

Give your launch a route to adoption.

Connect your message, sales team, digital presence and advocates, so the launch is more than a date in the calendar.

Explore product launches

02 | Patient marketing

Build patient demand around the clinics you supply.

Help suitable patients understand their options, find a clinic and take the next step. Give clinics a pathway they can use.

Explore patient marketing

03 | Promotional events

Turn event conversations into commercial opportunities.

Bring the right people into the right conversations. Connect the work before, during and after the event.

Explore event strategy

Find your next step.

Start with readiness, or explore a tool, a game or the book.

Marketing & launch readiness

Check Product Launch Readiness or Marketing Department Readiness. Get a score and 30-day actions.

Check your readiness

NHS Trust Intelligence

Find the NHS trusts whose stated priorities fit your product.

Find matching trusts

Snake Oil & Ladders

Practise the decisions behind a compliant healthcare campaign.

Play the game

It’s Not a Sales Problem

Why good healthcare products struggle to build demand. Read three free chapters.

Read free chapters

Choose the resource that fits your decision.All four resources

A closer look | Patient marketing

The accounts are open.
Are patients finding them?

Our patient marketing brochure shows how campaigns, clinic materials and professional referrals fit together around the clinics you already supply.

A working patient pathway, from first interest to appropriate assessment.

Read the brochure See the whole approach

Brochure page showing the pathway from advertising to clinic enquiry

The person behind the thinking

You will speak to Michael.

Twenty years in healthcare commercialisation. 47 product launches across five continents. Author of It’s Not a Sales Problem. Michael takes every triage call himself.

Meet AGENCY

Podcast conversations