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Ways to work with us
Healthcare demand generation

Your innovation
deserves more
demand.

For commercial and marketing teams in pharma, MedTech, biotech and diagnostics.

Find your marketing gaps Explore our services

Free assessments. Useful results before an optional emailed report.

A clinic at the centre of a town at dusk, from AGENCY’s patient marketing filmPatient marketing | The gap between available and accessed
AGENCY | Patient marketing

You have built the clinic network. Build the patient pathway around it.

Patient marketing in 90 seconds

From clinic availability to a patient pathway.

Explore patient marketing

AGENCY client experience

Organisations AGENCY has worked with.

  • Contura Orthopaedics
  • JRI Orthopaedics
  • Sodexo
  • Sermo
  • Orthoscape
  • Newable
  • Star Linen UK
  • Momentum Clinic
  • University of Bath
  • Zimmer Biomet
  • Aguettant
Explore our work
What we do

We build demand for healthcare innovation.

A good product needs people to understand its value, choose it and use it.

Choose the service that fits your situation. Each route starts with commercial strategy.

Commercial strategy

Why Launches Miss | AGENCY guide
Why Launches Miss | AGENCY guide
01 | Product launches

Give your launch a route to adoption.

Connect your message, sales team, digital presence and advocates around adoption.

Explore product launches
Patient pathway | Illustrative campaign
Patient pathway | Illustrative campaign
02 | Patient marketing

Build patient demand around the clinics you supply.

Help suitable patients understand their options and find a clinic with a working pathway.

Explore patient marketing
HepCARE at Rewired 2025 | Stand design visualisation
HepCARE at Rewired 2025 | Stand design visualisation
03 | Promotional events

Turn event conversations into commercial opportunities.

Bring the right people into useful conversations, before, during and after the event.

Explore event strategy
Understand. Choose. Use.

Commissioned work | Ways to start

Start with one useful step.

An audit, a launch review or team training. Agree the scope, outputs and fee before work begins.

Build your team's capability

We build the capability with you, so your business can keep moving forward.

Find your training
Explore a fictional dashboard Explore breakfast meetings

Find your next step.

Start with readiness, or explore a tool, a game or the book.

Marketing & launch readiness, AGENCY social share artwork

Marketing & launch readiness

Check Product Launch Readiness or Marketing Department Readiness. Get a score and 30-day actions.

Check your readiness
Snake Oil & Ladders, AGENCY social share artwork

Snake Oil & Ladders

Practise the decisions behind a compliant healthcare campaign.

Play the game
It’s Not a Sales Problem, AGENCY social share artwork

It’s Not a Sales Problem

Why good healthcare products struggle to build demand. Read three free chapters.

Read free chapters
Choose the resource that fits your decision.All four resources
A closer look | Patient marketing

The accounts are open.
Are patients finding them?

Our patient marketing brochure shows how campaigns, clinic materials and professional referrals fit together around the clinics you already supply.

A working patient pathway, from first interest to appropriate assessment.

Read the brochure See the whole approach
Patient marketing brochure coverBrochure page showing the pathway from advertising to clinic enquiry
Michael Colling-Tuck
The person behind the thinking

You will speak to Michael.

Twenty years in healthcare commercialisation. 47 product launches across five continents. Author of It’s Not a Sales Problem. Michael takes every triage call himself.

Meet AGENCY

Podcast conversations

Hear the thinking in conversation.

Listen to a relevant episode or watch the conversation from the AGENCY podcast and video series.

Conversation 1 of 4
Explore all podcast conversations
AGENCY. So you don’t need one.

One hour.
A clearer next move.

We learn your situation. You learn how we think. If we can help, we will say how. If we cannot, we will say so.

Apply for a free 60 minutes