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Find your demand gap
Healthcare demand generation

Your innovation
deserves more
demand.

Good products do not create their own demand. We help healthcare teams build it, across product launches, patient marketing and events.

No fee. No pitch. A clearer view of what to do next.

A clinic at the centre of a town at dusk, from AGENCY’s patient marketing filmPatient marketing | The gap between available and accessed
AGENCY | Patient marketing

You have built the clinic network. Build the patient pathway around it.

You have built the clinic network. What next?

Watch our patient marketing film. 90 seconds.

Explore patient marketing

Healthcare is the work. Demand is the focus.

Product launch excellence

Patient marketing

Promotional events

Useful before we ever speak

Choose your next step.

Find the right NHS accounts, assess your readiness, explore campaign decisions or read the thinking behind our work.

What we do

Close the gap between
good and adopted.

Start with the part of your commercial challenge that needs to move.

01 | Product launches

Build the demand
around your launch.

Connect your message, sales team, digital presence and advocates, so the launch is more than a date in the calendar.

Product launch excellence
02 | Patient marketing

Turn clinic availability
into patient demand.

Help suitable patients understand their options, find a clinic and take the next step. Give clinics a pathway they can use.

Patient marketing
03 | Promotional events

Make the event
move the opportunity.

Bring the right people into the right conversations. Connect the work before, during and after the event.

Promotional events
A closer look | Patient marketing

The accounts are open.
Are patients finding them?

Our patient marketing brochure shows how campaigns, clinic materials and professional referrals fit together around the clinics you already supply.

A working patient pathway, from first interest to appropriate assessment.

Patient marketing brochure coverBrochure page showing the pathway from advertising to clinic enquiry
Michael Colling-Tuck
The person behind the thinking

You will speak to Michael.

Twenty years in healthcare commercialisation. 47 product launches across five continents. Author of It’s Not a Sales Problem. Michael takes every triage call himself.

Meet AGENCY
AGENCY. So you don’t need one.

One hour.
A clearer next move.

We learn your situation. You learn how we think. If we can help, we will say how. If we cannot, we will say so.

Apply for a free 60 minutes