
NHS Trust Intelligence
See which NHS trusts fit your product, using their stated priorities and the evidence behind each match.
Explore NHS Trust IntelligenceGood products do not create their own demand. We help healthcare teams build it, across product launches, patient marketing and events.
No fee. No pitch. A clearer view of what to do next.
Patient marketing | The gap between available and accessedWatch our patient marketing film. 90 seconds.
Healthcare is the work. Demand is the focus.
Product launch excellence
Patient marketing
Promotional events
Find the right NHS accounts, assess your readiness, explore campaign decisions or read the thinking behind our work.

See which NHS trusts fit your product, using their stated priorities and the evidence behind each match.
Explore NHS Trust Intelligence
Is your healthcare marketing department equipped for modern marketing? Check product launch readiness, team capability and marketing maturity.
Find your marketing gaps
Work through the decisions behind a compliant healthcare campaign. See where your approach moves forward or gets stuck.
Play Snake Oil & Ladders
Explore why good healthcare products struggle to reach the people who need them, and how to build demand. Read three free chapters.
Read three free chaptersStart with the part of your commercial challenge that needs to move.
Connect your message, sales team, digital presence and advocates, so the launch is more than a date in the calendar.
Product launch excellenceHelp suitable patients understand their options, find a clinic and take the next step. Give clinics a pathway they can use.
Patient marketingBring the right people into the right conversations. Connect the work before, during and after the event.
Promotional eventsOur patient marketing brochure shows how campaigns, clinic materials and professional referrals fit together around the clinics you already supply.
A working patient pathway, from first interest to appropriate assessment.



Twenty years in healthcare commercialisation. 47 product launches across five continents. Author of It’s Not a Sales Problem. Michael takes every triage call himself.
We learn your situation. You learn how we think. If we can help, we will say how. If we cannot, we will say so.
Apply for a free 60 minutes