For Marketing Leaders
Marketing doesn't have a tactics problem. It has a systems problem.
73% of healthcare launches miss forecast. The boards aren't asking marketing teams to run more campaigns. They're asking which campaigns moved which procedure at which site. Your team needs the capability to answer that question, and the business case to fund it. Both live here.
You're presenting results and the room isn't convinced.
The question is always the same: what did marketing actually deliver? You're showing impressions, reach, event attendance. The board is polite. But polite isn't the same as confident.
Ten years ago a CMO could present a reach chart and leave the boardroom intact. Now the CFO asks which reach number mapped to which procedure at which site, and silence is an answer. The room changed. Opinion-based plans in a data-driven world stopped landing.
Tactics are temporary. Systems are permanent.
Sound familiar?
The two pains we hear most from marketing leaders.
Your toolkit, and what you walk upstairs with
Getting started.
Workshop
From £850
Half or full day. Your team builds the artefact - playbook, messaging, launch plan - using your real products. Capability you keep.
Diagnostic
£5K
Written assessment of where the gaps are, the attribution maths, and the business case. This is what you walk upstairs to your CCO.
Specific Programme
From £15K
Focused engagement: a launch, a patient marketing programme, an event series. Marketing-led, marketing-budget-sized.
Full 3 E's
From £25K
When the CCO is bought in and the programme is the next step. Six-month strategic and execution build.
The internal questions, with the answers we help you prepare.
How do I get budget approved?
The diagnostic exists to produce the business case. Board-ready numbers, ROI modelled. You walk into your budget meeting with a defensible argument, not a hope.
Can marketing actually drive revenue in healthcare?
We build live attribution dashboards connecting marketing spend to pipeline. The board sees real numbers, not vanity metrics. You walk in with proof, not narratives.
How do you handle compliance?
We operate within ABPI, EFPIA, and FDA promotional guidelines. The SAFE methodology is built on regulatory frameworks, not workarounds. Compliance is at the concept stage, not sign-off.
How do you measure results?
Marketing-attributed pipeline. Not impressions. KPI dashboards that speak finance language and connect activity to revenue. The board sees the same numbers you do.
What changes for you.
Marketing earns its seat. Not because you argued for it - because the dashboard showed it. Your sales director asks for more marketing support because the leads are converting. Your team has frameworks they can repeat, not just campaigns they ran once. Your CFO stops asking what marketing delivered.
The dashboard lines up with the revenue line in the management accounts. Same number, same week.
If the model doesn't adapt, marketing stays a cost centre. Budget gets questioned every cycle. Your best people leave because the work isn't landing and nobody is fixing it. The companies pulling ahead right now aren't outspending you - they built systems and they can prove what works. That gap gets wider every quarter you wait.