Free Diagnostic Tools · For healthcare commercial leaders
How ready is your healthcare
commercial growth strategy?
Five free diagnostics. Each takes under 10 minutes. Each gives you an objective readiness score, identifies your gaps, and tells you exactly what to do about them.
Why these assessments exist
73% of healthcare launches miss forecast.
Not because the products aren't good.
After 47 product launches across five continents, the pattern is consistent. Companies that miss forecast almost always have the same profile: strong clinical evidence, weak commercial infrastructure. The product works. The go-to-market doesn't.
These assessments codify twenty years of launch diagnostics into tools you can use before committing budget, hiring reps, or appointing distributors. They are the diagnostics we run in every triage call - now available before you pick up the phone.
How it works
Three steps. Ten minutes. Clarity.
Answer 10–15 questions
Straight questions about your situation. No jargon. No trick questions. You'll know immediately which areas feel strong and which feel uncertain.
Get your readiness score
A score out of 100, broken down by 4–5 dimensions. Each dimension includes an assessment of where you are and what's missing.
Receive a personalised report
Your report identifies your top three gaps and recommends specific next steps. No sales pitch. Genuinely useful intelligence.
Five diagnostics
Pick the one that matches your challenge.
Each is built on a different framework from twenty years of healthcare commercial work. Take one. Take all five. Each result page recommends the next assessment based on your gaps.
Product Launch Readiness
Score your launch across regulatory, commercial, events, financial, and brand dimensions. Built from 47 launches across five continents.
New Market Entry Readiness
Diagnose your readiness to enter a new healthcare market across intelligence, local messaging, credibility, and go-to-market infrastructure.
Patient Marketing Readiness
Find out where you sit on the Six Stages of Patient Marketing. The fourth growth lever most healthcare companies ignore entirely.
Event ROI Readiness
Do your events generate pipeline or just badge scans? The Beyond the Badge Scan diagnostic - 340% ROI demonstrated.
Marketing Capability
Does your team have the skills to execute? Score five capability dimensions. Each gap maps to a specific training workshop.
What you walk away with
A diagnostic, not a sales pitch.
Most lead-gen quizzes are designed to make you feel like you need help. These are designed to give you a straight answer about where you stand. If you need help, the report tells you where. If you don't, the report tells you that too.
- An objective readiness score0–100, weighted across the dimensions that matter for your specific situation.
- Your top three gaps, namedNot vague categories - specific capability gaps with practical implications.
- Actionable recommendationsWhat to do this week. What to do next. Free advice you can act on without us.
- A personalised PDF reportBranded, shareable, and designed to forward to your CEO or board.
Built on real evidence
The assessments are built on the book.
The book is built on twenty years of launches.
It's Not a Sales Problem is the complete methodology behind these tools. Three parts. Eighteen chapters. Twenty years of evidence on why healthcare launches miss forecast and what the 27% do differently. Read the book if you want to understand the thinking. Take the assessments if you want to know where you stand.
Common questions
Before you start
Are these really free?
Yes. No credit card. No registration to take the assessment. Your email is only requested if you want the full PDF report - and even then, the on-screen results give you the score, breakdown, and top three gaps.
How long does each assessment take?
Between 7 and 10 minutes depending on which assessment. They are designed to fit into a coffee break, not a workshop.
Will you spam me afterwards?
No. We send you the report you requested. If you opt in to our weekly insight, we send one email per week with healthcare commercial strategy thinking. You can unsubscribe at any time.
Will the report try to sell me something?
The report is designed to give you genuinely useful insight per category - not 'you need our help' five times. If you want our help, the report tells you how. If you don't, the report still gives you a clear plan.
Who built these?
Michael Colling-Tuck, founder of AGENCY Bristol. 47 product launches across pharma, MedTech, biotech, and diagnostics. Author of It's Not a Sales Problem. Twenty years specifically in healthcare commercial growth.