Free Diagnostic Tools · For healthcare commercial leaders
Most commercial fixes are aimed at the wrong problem.
A missed forecast gets treated as a sales problem, so the answer is more reps. Flat pipeline gets treated as a content problem, so the answer is more content. The diagnosis is the expensive thing to get wrong, and it is the part almost nobody does deliberately.
Six free diagnostics, each about ten minutes, each naming your weakest areas and what to do about them.
What you get · Example report
64/100
Nearly ThereTop three gaps, named
- Commercial Infrastructure45
- Event Strategy52
- Brand & Market Presence58
Sample scores, for illustration. Your report is built from your answers, scored 0 to 100 across the dimensions of that assessment.
Six diagnostics
Start with the one that sounds like your Monday.
Each card opens with a situation. If it reads like yours, that is your assessment. All six are built from 47 product launches and twenty years of healthcare commercial work.
Launching soon, or launched and behind forecast.
Product Launch Readiness
Score your launch across regulatory, commercial, events, financial, and brand dimensions. Built from 47 launches across five continents.
Taking a proven product into a new country.
New Market Entry Readiness
Diagnose your readiness to enter a new healthcare market across intelligence, local messaging, credibility, and go-to-market infrastructure.
Patients should be asking for your product, and are not.
Patient Product Marketing Readiness
Score your patient marketing across legal and compliance, messaging, acquisition infrastructure and measurement. The fourth growth lever most healthcare companies ignore entirely.
Event spend you cannot defend to the board.
Event ROI Readiness
Do your events generate pipeline or just badge scans? The Beyond the Badge Scan diagnostic, the method behind a demonstrated 340% event ROI.
The team works hard, but skills gaps keep showing.
Marketing Team Skills
Your people: does the team have the skills to execute? Score five skill dimensions. Each gap maps to a specific training workshop.
Marketing is treated as sales support, not strategy.
Marketing Maturity
Your function: where does marketing sit, from sales support to market intelligence? Five stages, and the specific next step that lifts you a level.
- 01Answer 10 to 15 straight questions about your situation. No registration.
- 02See your score, every dimension and your top three gaps on screen, straight away.
- 03Have the full report emailed to you if you want a copy to forward.
What you walk away with
A diagnostic, not a sales pitch.
Most lead-gen quizzes are designed to make you feel like you need help. These are designed to give you a straight answer about where you stand. If you need help, the report tells you where. If you don't, the report tells you that too.
- A readiness score out of 100Weighted across the four or five dimensions that assessment covers.
- Your top three gaps, namedYour weakest dimensions, lowest first, each with the step to take next.
- A next step for each gapMost you can take on your own. Where one of our workshops or services covers a gap, the report names it.
- The full report by emailEvery dimension, your top three gaps and what to do about each, written to forward to your CEO or board.
Built on real evidence
The assessments are built on the book.
The book is built on twenty years of launches.
It's Not a Sales Problem is the complete methodology behind these tools. Three parts. Eighteen chapters. Twenty years of evidence on why healthcare launches miss forecast and what the launches that hit forecast do differently. Read the book if you want to understand the thinking. Take the assessments if you want to know where you stand.
Common questions
Before you start
Are these really free?
Yes. No credit card and no registration to take one. Your score, the breakdown and your top three gaps appear on screen straight away. Your email is only needed if you want the full report sent to you.
How long does each assessment take?
Between 8 and 10 minutes depending on which assessment. They are designed to fit into a coffee break, not a workshop.
Will you spam me afterwards?
No. We send the report you asked for. The weekly insight email only comes if you tick the box for it, and you can unsubscribe at any time.
Will the report try to sell me something?
No. Each gap comes with a next step, and most you can take on your own. Where one of our workshops or services covers a gap, the report names it, and the free hour is offered at the end.
Who built these?
Michael Colling-Tuck, founder of AGENCY Bristol. 47 product launches across pharma, MedTech, biotech, and diagnostics. Author of It's Not a Sales Problem. Twenty years specifically in healthcare commercial growth.
Ten minutes from now, you'll know where you stand.
Pick the assessment that matches the challenge you care about most.