Free Diagnostic Tools · For healthcare commercial leaders
Most commercial fixes are aimed at the wrong problem.
A missed forecast gets treated as a sales problem, so the answer is more reps. Flat pipeline gets treated as a content problem, so the answer is more content. The diagnosis is the expensive thing to get wrong, and it is the part almost nobody does deliberately.
Six free diagnostics, each under ten minutes, each naming your weakest areas and what to do about them.
What you get · Example report
64/100
Nearly ThereTop three gaps, named
- Commercial Infrastructure45
- Event Strategy52
- Brand & Market Presence58
Sample scores, for illustration. Your report is built from your answers, scored 0 to 100 across the dimensions that matter for your situation.
Why these assessments exist
73% of healthcare launches miss forecast.
Not because the products aren't good.
After 47 product launches across five continents, the pattern is consistent. Companies that miss forecast almost always have the same profile: strong clinical evidence, weak commercial infrastructure. The product works. The go-to-market doesn't.
These assessments codify twenty years of launch diagnostics into tools you can use before committing budget, hiring reps, or appointing distributors. They are the diagnostics we run in every triage call - now available before you pick up the phone.
How it works
Four steps. Ten minutes. Clarity.
01
Answer 10 to 15 questions
Straight questions about your situation. No jargon. No trick questions. You'll know immediately which areas feel strong and which feel uncertain.
02
Get your readiness score
A score out of 100, broken down by 4 to 5 dimensions. Each dimension includes an assessment of where you are and what's missing.
03
Receive a personalised report
Your report identifies your top three gaps and recommends specific next steps. No sales pitch. Genuinely useful intelligence.
04
Take it to a triage call
Bring the report to the free 60-minute triage call and we'll work through your top three gaps together. No fee. No pitch. That's the whole escalator.
Six diagnostics
Start with the one that sounds like your Monday.
Each card opens with a situation. If it reads like yours, that is your assessment. All six draw on different frameworks from twenty years of healthcare commercial work, and every result page points you to the next one based on your gaps.
Launching soon, or launched and behind forecast.
Product Launch Readiness
Score your launch across regulatory, commercial, events, financial, and brand dimensions. Built from 47 launches across five continents.
Taking a proven product into a new country.
New Market Entry Readiness
Diagnose your readiness to enter a new healthcare market across intelligence, local messaging, credibility, and go-to-market infrastructure.
Patients should be asking for your product, and are not.
Patient Marketing Readiness
Score your patient marketing across legal and compliance, messaging, acquisition infrastructure and measurement. The fourth growth lever most healthcare companies ignore entirely.
Event spend you cannot defend to the board.
Event ROI Readiness
Do your events generate pipeline or just badge scans? The Beyond the Badge Scan diagnostic - 340% ROI demonstrated.
The team works hard, but skills gaps keep showing.
Marketing Team Skills
Your people: does the team have the skills to execute? Score five skill dimensions. Each gap maps to a specific training workshop.
Marketing is treated as sales support, not strategy.
Marketing Maturity
Your function: where does marketing sit, from sales support to market intelligence? Five stages, and the specific next step that lifts you a level.
What you walk away with
A diagnostic, not a sales pitch.
Most lead-gen quizzes are designed to make you feel like you need help. These are designed to give you a straight answer about where you stand. If you need help, the report tells you where. If you don't, the report tells you that too.
- An objective readiness score0 to 100, weighted across the dimensions that matter for your specific situation.
- Your top three gaps, namedNot vague categories - specific capability gaps with practical implications.
- Actionable recommendationsWhat to do this week. What to do next. Free advice you can act on without us.
- A personalised PDF reportBranded, shareable, and designed to forward to your CEO or board.
Built on real evidence
The assessments are built on the book.
The book is built on twenty years of launches.
It's Not a Sales Problem is the complete methodology behind these tools. Three parts. Eighteen chapters. Twenty years of evidence on why healthcare launches miss forecast and what the 27% do differently. Read the book if you want to understand the thinking. Take the assessments if you want to know where you stand.
Common questions
Before you start
Are these really free?
Yes. No credit card. No registration to take the assessment. Your email is only requested if you want the full PDF report - and even then, the on-screen results give you the score, breakdown, and top three gaps.
How long does each assessment take?
Between 7 and 10 minutes depending on which assessment. They are designed to fit into a coffee break, not a workshop.
Will you spam me afterwards?
No. We send you the report you requested. If you opt in to our weekly insight, we send one email per week with healthcare commercial strategy thinking. You can unsubscribe at any time.
Will the report try to sell me something?
The report is designed to give you genuinely useful insight per category - not 'you need our help' five times. If you want our help, the report tells you how. If you don't, the report still gives you a clear plan.
Who built these?
Michael Colling-Tuck, founder of AGENCY Bristol. 47 product launches across pharma, MedTech, biotech, and diagnostics. Author of It's Not a Sales Problem. Twenty years specifically in healthcare commercial growth.
Ten minutes from now, you'll know where you stand.
Pick the assessment that matches the challenge you care about most.