Services
Most healthcare marketing happens in rooms you are not in.
Three rooms. Three services. Start with the one that stings most and add as the work earns itself.
18% → 31%
Sales conversion, medical device, 12 reps
20 years · 47 launches · 5 continents · Pharma, MedTech, Biotech, Diagnostics
See the case studiesService 01
The launch usually fails six months later. When the number is missed and nobody can quite explain why.
Twelve minutes per visit. Around thirty-six a week to every supplier combined (ZS Access Monitor, 2023). Your launch is not competing with the other launch. It is competing with the receptionist, the sandwich, and the WhatsApp from the registrar.
The framework: The 3 E's. When a launch misses, it is rarely because the product was wrong. It is usually because the messaging was never tested in the only room that mattered, the consultant's side office on a Tuesday morning, seven minutes before clinic restarts.
- 01Empower the sales team with messaging tested by buyers, not just approved by lawyers.
- 02Evolve the digital presence so the HCP who googles you at 11pm finds the same story the rep told at 9am.
- 03Equip the advocates for the rooms you will never sit in (the KOL on the panel, the procurement lead with the budget who has not been briefed).
Launch programmes from £15K. The full 3 E's from £25K. Most clients start with the messaging architecture and add as the work earns itself.
Build this capability: Playbook CreationService 02
Your patient is researching their procedure on a Sunday night. The competitor is the one who answers.
Most patients now research a treatment online before they book. Your patient is searching at 10pm, on a sofa, with a question they cannot ask their consultant. The competitor whose content answers that question wins the consultation, often before you knew there was one to win.
The framework: legal unlock, then messaging, then attribution. Most healthcare companies assume patient marketing is too regulated to attempt. They are half right. It is a minefield. The minefield has a map, and most companies have not asked for it.
- 01We do the legal unlock first, in writing, with the lawyers in the room, so we know what can be said before we work out what should be said.
- 02Then messaging grounded in our University of Bath partnership, writing up lectures on how patients experience and communicate pain.
- 03Then attribution that traces a click on Sunday to a booked procedure on Wednesday.
The result is campaigns that do not need to be re-litigated every six weeks.
Patient marketing programmes from £15K. Includes the regulatory assessment most agencies skip.
Build this capability: Compliant CreativityService 03
412 badge scans. Zero in Salesforce.
A £15-40K stand. Three months later, none of the scans are in Salesforce, none of the conversations are remembered, and the rep with the best one has changed jobs. The booth was a hotel, not a pipeline (one client, ENT congress, 2024).
The framework: Beyond the Badge Scan. The work starts six weeks before the congress, not six weeks before the brief.
- 01We map who you actually want to meet: twelve names, with their session schedules and a reason to talk.
- 02We brief the team to make those meetings happen.
- 03We instrument the stand so a conversation on Tuesday is in CRM by Friday.
A congress is one of the few rooms you actually do get into. It is also the one room where every competitor grades your homework in real time. Most stands waste both.
Event strategy from £5K. Full event programme from £15K. Most clients start with the strategy and bring us back in for the next one.
Build this capability: Event StrategyThe record of the room
You convene the room. We capture it.
Advisory boards, expert panels, customer roundtables: a day worth convening is expensive to run and impossible to rerun. We capture what gets said, protect the record, and hand you decision-ready documents within 24 hours.
See Insight Capture →Training
Build the capability yourself.
Every service we offer has a corresponding training programme. Learn the frameworks. Run them yourself. The goal is always the same: you end up more capable, not more dependent.
Guarantee: your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it at no additional cost.
Pairs with Product Launch
Playbook Creation
Build a sales playbook your team will actually use. Messaging, objection handling, leave-behinds.
Learn more →Pairs with Patient Marketing
Compliant Creativity
Work within regulatory boundaries creatively. The SAFE framework gets bolder work approved.
Learn more →Pairs with Promotional Events
Event Strategy
Beyond the Badge Scan applied to your next event. Strategy, measurement, follow-up.
Learn more →Pairs with Product Launch
Stakeholder Mapping
Map the decision-making web. Identify who matters, how they buy, and how to reach them.
Learn more →Pairs with All services
AI-Assisted Marketing
Where AI adds value in healthcare marketing and where it does not. Practical, not theoretical.
Learn more →Workshops from £850. Training days from £1,500. Multi-course programmes from £12K. Up to 12 participants. Virtual or in-person. 100% credited against any programme commissioned within 30 days.
How we work
First call. Diagnosis. Prescription. Treatment.
01
First call
One hour. No fee. If we’re not the right fit, we’ll say so before the half hour is up.
02
Diagnosis
We tell you what we see. Where the chain looks broken. What good could look like. Still no fee.
03
Prescription
One proposal. One price. Clear scope. The kind of document a finance director can sign without an addendum.
04
Treatment
The work begins. Measured against what we agreed, not what got renegotiated at the end.
Pick what suits you.
One hour. No fee. No pitch. Bring your situation and we’ll tell you honestly whether we’re the right fit, or whether someone else is.
Methodology designed to transfer. The point is for your team to run it after we leave, not for us to run it forever.
Healthcare innovations deserve recognition. We help them get it.