Services
Healthcare marketing services for the rooms you are not in.
Three rooms. Three services. For commercial and marketing leaders in pharma, MedTech, biotech and diagnostics. A product that works, revenue that does not match it. That gap opens in the rooms below. Start with the one that stings most.
128
UK patient referrals in a single month
£18.66 cost per acquisition. 157% uplift in conversions on the prior period.
nSTRIDE · Zimmer Biomet · Read the case study →
285
Patient enquiry forms in one month, three markets
Every form routed to a clinic. Tracked and reported by country, optimised every month.
Medical device · International · Read the case study →
20 years · 47 product launches · 5 continents · Pharma, MedTech, Biotech, Diagnostics
See the case studiesTrusted by
Who you would be working with
Founder-led, from the first call to handover.
Michael Colling-Tuck takes every first call and gives the diagnosis himself. Twenty years in healthcare commercialisation, ex-Zimmer, 47 product launches across five continents, and the author of It’s Not a Sales Problem. Behind him is a senior bench of specialists. He leads the work to handover, when your team owns the playbook and the fee stops. Ten clients at a time is the ceiling, which is why the first call is a fit check in both directions.
Service 01
Product Launch Excellence
The launch usually fails six months later, when the number is missed and nobody can quite explain why.
Twelve minutes per visit, perhaps three slots a week. Call it thirty-six minutes, for every supplier combined. Your launch is not competing with the other launch. It is competing with the receptionist, the sandwich, and the WhatsApp from the registrar.
The framework: The 3 E's. When a launch misses, it is rarely because the product was wrong. It is usually because the messaging was never tested in the only room that mattered, the consultant's side office on a Tuesday morning, seven minutes before clinic restarts.
- 01Empower the sales team with messaging that buyers have tested and lawyers have approved.
- 02Evolve the digital presence so the HCP who googles you at 11pm finds the same story the rep told at 9am.
- 03Equip the advocates for the rooms you will never sit in (the KOL on the panel, the procurement lead with the budget who has not been briefed).
Launch programmes from £15K. The full 3 E's from £25K. Most clients start with the messaging architecture and add as the work earns itself.
Service 02
Patient Product Marketing
Patient marketing can mean anything from patient experience to trial recruitment, but we do one thing: build patient demand for your product. For a prescription-only medicine, where the law rules that out, we build awareness of the condition instead.
Your patient is researching their procedure on a Sunday night. The competitor is the one who answers.
Most patients now research a treatment online before they book. Your patient is searching at 10pm, on a sofa, with a question they cannot ask their consultant. The competitor whose content answers that question wins the consultation, often before you knew there was one to win.
The framework: legal unlock, then messaging, then attribution. Most healthcare companies assume patient marketing is too regulated to attempt. They are half right. It is a minefield. The minefield has a map, and most companies have not asked for it.
- 01We do the legal unlock first, in writing, with the lawyers in the room, so we know what can be said before we work out what should be said.
- 02Then messaging shaped with the Centre for Pain Research at the University of Bath, so the copy reads the way patients actually describe their pain.
- 03Then attribution that traces a click on Sunday to a booked procedure on Wednesday.
The result is campaigns that do not need to be re-litigated every six weeks.
Patient Product Marketing programmes from £5K. Includes the regulatory assessment most agencies skip.
412 badge scans. Zero in Salesforce.
A congress is one of the few rooms you actually do get into. It is also the one room where every competitor grades your homework in real time. Most stands waste both.
Service 03
Congress & Exhibition Strategy
A £15-40K stand. Three months later, none of the scans are in Salesforce, none of the conversations are remembered, and the rep with the best one has changed jobs. The booth was a hotel, not a pipeline.
The framework: Beyond the Badge Scan. The work starts six weeks before the congress, while the brief is still a draft.
01
We map who you actually want to meet: twelve names, with their session schedules and a reason to talk.
02
We brief the team to make those meetings happen.
03
We instrument the stand so a conversation on Tuesday is in CRM by Friday.
Event strategy from £15K. Most clients start with the strategy and bring us back in for the next one.
The record of the room
You convene the room. We capture it.
Advisory boards, expert panels, customer round tables: a day worth convening is expensive to run and impossible to rerun. We capture what gets said, protect the record, and hand you the first decision-ready document within 24 hours. The fuller suite follows.
See Insight Capture →
Specialist services
Narrower problems. Same method.
- Healthcare Product Launch73% of healthcare launches miss forecast. The product wasn't the problem. The go-to-market was.
- Sales Enablement for HealthcareCapture what your best rep knows. Turn it into a system every rep can use.
- New Market Entry for HealthcareNew market entry, built from first principles for the market you're entering.
- Co-Marketing with ClinicsTurn your clinic customer network into a patient acquisition engine.
- Satellite Events & SymposiaA stand buys traffic. A satellite event buys the room.
- Medical Copywriting for Healthcare AudiencesMedical content your audience trusts. At the volume your pipeline needs.
- Medical Communications Agency for Pharma, MedTech & BiotechMedical communications that drive demand, not just publications.
- Healthcare PPC Agency for Pharma, MedTech & Patient MarketingMost healthcare PPC fails because generalist agencies don't understand the regulated funnel.
Training
Build the capability yourself.
Every service we offer has a corresponding training programme. Learn the frameworks. Run them yourself. The goal is always the same: your team ends up able to run it themselves.
Guarantee: your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it at no additional cost.
Pairs with Product Launch
Playbook Creation
Build a sales playbook your team will actually use. Messaging, objection handling, leave-behinds.
Learn more →Pairs with Patient Product Marketing
Compliant Creativity
Work within regulatory boundaries creatively. The SAFE framework gets bolder work approved.
Learn more →Pairs with Promotional Events
Event Strategy
Beyond the Badge Scan applied to your next event. Strategy, measurement, follow-up.
Learn more →Pairs with Product Launch
Stakeholder Mapping
Map the decision-making web. Identify who matters, how they buy, and how to reach them.
Learn more →Pairs with All services
AI-Assisted Marketing
Where AI earns its place in healthcare marketing and where it wastes your time. Hands-on and compliance-aware.
Learn more →Workshops from £850. Training days from £1,500. Multi-course programmes from £12K. Up to 12 participants. Virtual or in-person. 100% credited against any programme commissioned within 30 days.
How we work
First call. Diagnosis. Prescription. Treatment. Handover.
01
First call
One hour. No fee. If we’re not the right fit, we’ll say so before the hour is up.
02
Diagnosis
We tell you what we see. Where the chain looks broken. What good could look like. £500, credited in full against any engagement.
03
Prescription
One proposal. One price. Clear scope. The kind of document a finance director can sign without an addendum.
04
Treatment
The work begins. Measured against the scope we agreed on day one.
05
Handover
Your team owns the playbook, the measurement and the routine that keeps both running. The fee for this engagement stops here. The capability stays.
Pick what suits you.
One hour. No fee. No pitch. Bring your situation and we’ll tell you honestly whether we’re the right fit, or whether someone else is.
Methodology designed to transfer. The point is for your team to run it after we leave.
Healthcare innovations deserve recognition. We help them get it.