Services
Most healthcare marketing happens in rooms you are not in.
The product is fine. The deck is fine. The website looks the part. Six months in, the number is short, and the meeting where you have to explain it is not the meeting you wanted to take.
The work, in our experience, is making sure the right thing gets said when you are not there. The rep visit on a Tuesday morning. The patient googling on a Sunday night. The procurement call you were not invited to. Three rooms. Three services. Most clients start with the one that stings most and add as the work earns itself.
Service 01
The launch usually fails six months later. When the number is missed and nobody can quite explain why.
Twelve minutes per visit. Around thirty-six a week to every supplier combined (ZS Access Monitor, 2023). Your launch is not competing with the other launch. It is competing with the receptionist, the sandwich, and the WhatsApp from the registrar.
The framework. When a launch misses, it is rarely because the product was wrong. It is usually because the messaging was never tested in the only room that mattered, the consultant's side office on a Tuesday morning, seven minutes before clinic restarts. The 3 E's address that. Empower the sales team with messaging tested by buyers, not just approved by lawyers. Evolve the digital presence so the HCP who googles you at 11pm finds the same story the rep told at 9am. Equip the advocates for the rooms you will never sit in (the KOL on the panel, the procurement lead with the budget who has not been briefed).
Programmes from £15K. Full 3 E's from £25K. Most clients start with the messaging architecture and add as the work earns itself.
Service 02
Your patient is researching their procedure on a Sunday night. The competitor is the one who answers.
Roughly 77% of patients now research a treatment online before they book. Your patient is searching at 10pm, on a sofa, with a question they cannot ask their consultant. The competitor whose content answers that question wins the consultation, often before you knew there was one to win.
The framework. Most healthcare companies assume patient marketing is too regulated to attempt. They are half right. It is a minefield. The minefield has a map, and most companies have not asked for it. We do the legal unlock first, in writing, with the lawyers in the room, so we know what can be said before we work out what should be said. Then messaging grounded in our University of Bath partnership on how patients actually process pain and risk (2025, ongoing). Campaigns that do not need to be re-litigated every six weeks. And attribution that traces a click on Sunday to a booked procedure on Wednesday.
Programmes from £15K. Includes the regulatory assessment most agencies skip.
Service 03
412 badge scans. Zero in Salesforce.
A £15-40K stand. Three months later, none of the scans are in Salesforce, none of the conversations are remembered, and the rep with the best one has changed jobs. The booth was a hotel, not a pipeline (one client, ENT congress, 2024).
The framework. Beyond the Badge Scan. The work starts six weeks before the congress, not six weeks before the brief. We map who you actually want to meet (twelve names, with their session schedules and a reason to talk), brief the team to make those meetings happen, and instrument the stand so a conversation on Tuesday is in CRM by Friday. A congress is one of the few rooms you actually do get into. It is also the one room where every competitor grades your homework in real time. Most stands waste both.
Event strategy from £5K. Full event programme from £15K. Most clients start with the strategy and bring us back in for the next one.
Training
Build the capability yourself.
Every service we offer has a corresponding training programme. Learn the frameworks. Run them yourself. The goal is always the same: you end up more capable, not more dependent.
Guarantee: your team presents an initiative to leadership within two weeks of training, or we redesign and deliver at no additional cost.
Pairs with Product Launch
Playbook Creation
Build a sales playbook your team will actually use. Messaging, objection handling, leave-behinds.
Learn more →Pairs with Patient Marketing
Compliant Creativity
Work within regulatory boundaries creatively. The SAFE framework gets bolder work approved.
Learn more →Pairs with Promotional Events
Event Strategy
Beyond the Badge Scan applied to your next event. Strategy, measurement, follow-up.
Learn more →Pairs with Product Launch
Stakeholder Mapping
Map the decision-making web. Identify who matters, how they buy, and how to reach them.
Learn more →Pairs with All services
AI-Assisted Marketing
Where AI adds value in healthcare marketing and where it does not. Practical, not theoretical.
Learn more →Workshops from £850. Training days from £1,500. Multi-course programmes from £12K. Up to 12 participants. Virtual or in-person. 100% credited against any programme commissioned within 30 days.
Differentiator
Compliant Creativity.
Compliance is a creative discipline.
Every claim in healthcare carries medico-legal weight. Every brochure, every conversation, every slide. You cannot say what would persuade. You can only say what you can prove. Most agencies treat that as a hurdle. The ones who hate it make safer work. The ones who learn it make braver work.
SAFE is our framework for being braver inside the boundaries, not louder outside them. Our founder has a law degree. We have shipped celebrity-fronted patient campaigns through full ABPI and MHRA review without losing the idea (2024). And we run a research partnership with the University of Bath on how patients actually process health information, so the creative is not just compliant. It is correct (2025, ongoing).
Strategically Aligned
Every piece of creative work starts with business objectives and regulatory requirements agreed. Not the brand team’s aesthetic preference.
Audience First
Messaging built around what HCPs and patients actually need, not how you want them to think.
Frameworks in Place
Claims matrices and sign-off processes designed from the outset. Regulatory review at concept stage, not the sign-off stage.
Efficient Execution
Approval workflows that keep compliance happening quickly, not eventually. One brief. One price. Work approved faster because it was built right the first time.
Commercial strategy
We start with the numbers. Before the slides.
Most healthcare marketing decks open with the campaign. We open with the model. Where you are commercially, where you need to be, and what the gap actually costs while it stays open. Marketing that cannot be tied to a number is, in our experience, hopeful spending dressed up as strategy.
What that looks like depends on stage. For an early-stage business, it usually means modelling where each pound should go before it is spent (because the runway is the brief). For a growth-stage business, it tends to be about separating the activity that moves the needle from the activity that just looks like progress on a slide. For enterprise, it is most often live attribution from spend to pipeline that a CFO can read in a board pack without translation. If a campaign cannot survive a finance director's question, in our experience, it does not survive the year.
For example
In 2024, a UK MedTech client came to us with a £1.8m marketing budget and no clean line from spend to pipeline. We rebuilt the attribution model first, before recommending a single campaign. By the next quarter, two of the eight programmes were doing most of the work. The budget did not grow. The pipeline did.
Capabilities
What’s in the box when we run a programme.
Not a menu to pick from. The capabilities below sit behind every engagement, in different proportions, depending on what the work actually needs. Most agencies sell the columns. We sell the integration.
Strategy
- Commercial strategy
- Messaging architecture
- Stakeholder mapping
- Sales enablement
- Market intelligence
Creative
- Brand & campaign creative
- Copywriting
- Design & animation
- Video production
- Photography
Digital
- Web development
- Analytics & attribution
- Social media management
- Email marketing
- Marketing automation
Execution
- Project management
- Regulatory review
- Event management
- Training delivery
- Client services
How we work
First call. Diagnosis. Prescription. Treatment.
01
First call
You tell us where you are. We listen, mostly. Thirty minutes. No fee. If we are not the right fit, we will say so before the half hour is up.
02
Diagnosis
We tell you what we see. Where the chain looks broken. What good could look like. Most agencies skip this and sell you what they already have. Still no fee.
03
Prescription
One proposal. One price. Clear scope. The kind of document a finance director can sign without an addendum.
04
Treatment
The work begins. Measured against what we agreed at the start, not what got renegotiated at the end.
Methodology designed to transfer. The point is for your team to run it after we leave, not for us to run it forever.
18% → 31%
Sales conversion, medical device, 12 reps
20 years · 47 launches · 5 continents · Pharma, MedTech, Biotech, Diagnostics
See the workPick what suits you.
Thirty minutes. No fee. No pitch. Bring your situation and we will tell you honestly whether we are the right fit, or whether someone else is.
Most healthcare marketing happens in rooms you are not in. The work is making sure the right thing gets said when you are not there.