Getting Started
Tell us what you’re dealing with.
Twenty years. Forty-seven launches. Five continents. The patterns repeat across specialities, which is why we start with a conversation, not a pitch - and don’t charge until we’ve earned the right to.
Apply for a free 60 minutes with usLimited places · Training and done-with-you · No fee to join
The promise
What the intake is. What it isn’t.
It is
- One hour with the founder. Free of charge.
- A diagnostic conversation, not a sales pitch.
- An honest assessment - including a ‘not yet’ if that’s what we see.
- A view of your problem you didn’t have before we started.
It isn’t
- A free strategy session or proposal pitch.
- A way to extract free consulting - we’ll spot it and end the conversation early.
- For pre-product startups or sub-£10M MedTech with no commercial budget.
- For anyone shopping multiple agencies for a quick benchmark.
The process
Four stages. Fees begin at stage four.
Intake
When a place opens. One hour with the founder, no fee.
First 20 minutes: where you are. Next 30: pattern-match against the 47 launches. Last 10: whether there is a fit, and what good next steps look like - for you, with or without us.
What you get
Clarity on whether AGENCY is the right partner for your problem.
Diagnosis
Our assessment. Still no fee.
We go away and assess your market, positioning, and commercial situation. Then we come back with what we see: where the chain is broken, what is working, what isn’t, and what we would prioritise.
What you get
A candid written assessment. Many clients tell us the diagnosis alone was worth the conversation.
Prescription
A clear proposal. No ambiguity.
One proposal. One number. Clear scope. No hourly rates that expand, no phases to be scoped later, no caveat-laden estimates that balloon on contact with reality.
What you get
A board-ready proposal with fixed pricing and agreed success metrics.
Build and hand over
Where the work begins. And where fees begin.
We build the demand engine with you, training your team as we go, so the capability ends up in your hands, not on a permanent invoice. Every engagement includes measurement against the success we agreed. Live dashboards where relevant; monthly reviews as standard.
What you get
The outcomes we agreed to, and a team that can run it without us.
Apply for a free 60 minutes.
Tell us where you are. We take on a small intake of new companies when we have space, and the work is training and done-with-you support, building the demand engine alongside your team and handing it over, so you stop needing us.
We keep our books small on purpose, so we run a waitlist and open a new intake only when we genuinely have space. If you need help sooner, we may point you to a partner in the MedTech Product Launch Collective.
Apply if
- Your launch is not generating the demand you forecast.
- Your reps cannot get the access they used to.
- You have a strong product the market has not noticed yet.
- You are entering a new market and do not know where the demand is.
Who you’ll speak to
Michael leads every triage call and every engagement regardless of size. He’ll tell you honestly if we can help, or if now isn’t the right time.
What to bring
Nothing formal. But have a view on what you’re trying to achieve, what you’ve tried, and what is getting in the way.
Not the right time? Read the book first or subscribe to the weekly newsletter. The methodology on this page is the same one, in long form. Come back when the moment is right.