Getting Started
Tell us what you’re dealing with.
Twenty years. Forty-seven launches. Five continents. The patterns repeat across specialities, which is why we start with a conversation, not a pitch - and don’t charge until we’ve earned the right to.
Book a Free Triage Call30 minutes · With Michael · No fee
The promise
What this call is. What it isn’t.
It is
- Thirty minutes with the founder. Free of charge.
- A diagnostic conversation, not a sales pitch.
- An honest assessment - including a ‘not yet’ if that’s what we see.
- A view of your problem you didn’t have before the call started.
It isn’t
- A free strategy session or proposal pitch.
- A way to extract free consulting - we’ll spot it and end the call early.
- For pre-product startups or sub-£10M MedTech with no commercial budget.
- For anyone shopping multiple agencies for a quick benchmark.
The process
Four stages. Fees begin at stage four.
Triage
30 minutes. No fee. With the founder.
First 10 minutes: where you are. Next 15: pattern-match against the 47 launches. Last 5: whether there is a fit, and what good next steps look like - for you, with or without us.
What you get
Clarity on whether AGENCY is the right partner for your problem.
Diagnosis
Our assessment. Still no fee.
We go away and assess your market, positioning, and commercial situation. Then we come back with what we see: where the chain is broken, what is working, what isn’t, and what we would prioritise.
What you get
A candid written assessment. Many clients tell us the diagnosis alone was worth the conversation.
Prescription
A clear proposal. No ambiguity.
One proposal. One number. Clear scope. No hourly rates that expand, no phases to be scoped later, no caveat-laden estimates that balloon on contact with reality.
What you get
A board-ready proposal with fixed pricing and agreed success metrics.
Treatment
Where the work begins. And where fees begin.
We execute the plan. Every engagement includes measurement. We agreed what success looks like at the prescription stage and we hold ourselves to it. Live dashboards where relevant; monthly reviews as standard.
What you get
The outcomes we agreed to. Documented, measured, and transparent.
Book the call.
30 minutes with Michael. Pick a slot below. Typical time from this call to work starting: three to four weeks.
Michael reviews every request personally and confirms within one working day.
Prefer to email instead?
Who you’ll speak to
Michael leads every triage call and every engagement regardless of size. He’ll tell you honestly if we can help, or if now isn’t the right time.
What to bring
Nothing formal. But have a view on what you’re trying to achieve, what you’ve tried, and what is getting in the way.
Not the right time? Read the book first or subscribe to the weekly newsletter. The methodology on this page is the same one, in long form. Come back when the moment is right.