Getting Started
Tell us what you’re dealing with.
Twenty years. Forty-seven launches. Five continents. The patterns repeat across specialities, which is why we start with a conversation, not a pitch. The first hour is free.
Book your free 60 minutesMichael takes every triage call himself · Maximum 10 clients · No fee
The promise
What the call is. What it isn’t.
It is
- One hour with the founder. Free of charge.
- A diagnostic conversation, not a sales pitch.
- An honest assessment - including a ‘not yet’ if that’s what we see.
- A view of your problem you didn’t have before we started.
It isn’t
- A free strategy session or proposal pitch.
- A way to extract free consulting - we’ll spot it and end the conversation early.
- For pre-product startups or sub-£10M MedTech with no commercial budget.
- For anyone shopping multiple agencies for a quick benchmark.
The process
Four stages. The first hour is free.
Triage
One hour with the founder. No fee.
First 20 minutes: where you are. Next 30: pattern-match against the 47 launches. Last 10: whether there is a fit, and what good next steps look like - for you, with or without us.
What you get
Clarity on whether AGENCY is the right partner for your problem.
Diagnosis
£500, credited in full against any engagement.
We go away and assess your market, positioning, and commercial situation. Then we come back with what we see: where the chain is broken, what is working, what isn’t, and what we would prioritise. If you engage us, the fee comes off your first invoice.
What you get
A candid written assessment. Many clients tell us the diagnosis alone was worth it.
Prescription
A clear proposal. No ambiguity.
One proposal. One number. Clear scope. No hourly rates that expand, no phases to be scoped later, no caveat-laden estimates that balloon on contact with reality.
What you get
A board-ready proposal with fixed pricing and agreed success metrics.
Treatment
Where the build begins. We build, train, and hand over.
We build the demand engine with you, training your team as we go, so the capability ends up in your hands, not on a permanent invoice. Every engagement includes measurement against the success we agreed. Live dashboards where relevant; monthly reviews as standard.
What you get
The outcomes we agreed to, and a team that can run it without us.
Three ways to work with us
Where it can go after the call.
Most agencies create dependency: the more you need them, the more successful they are. We take the opposite approach. Whichever tier you pick, you end up more capable, not more dependent.
Agency. So you don’t need one.
Done by you
Training and workshops
We teach the frameworks. Your team runs them. Course pricing is on the training page.
Done with you
One brief, one fixed price, from £850
A pitch deck. A playbook. An event strategy. Agreed up front, built alongside your team.
Done for you
Programmes from £10,000, scoped after the diagnosis
We plan the whole system with you, or build and run it end to end. You end up with the capability, not the dependency.
Book your free 60 minutes.
Pick a slot below and bring your situation. Michael takes every triage call himself, so slots are limited, and the books are capped at ten clients on purpose. The work that follows is training and done-with-you support: building the demand engine alongside your team and handing it over, so you stop needing us.
If we can’t take you on soon enough, we’ll say so, and may point you to a partner in the MedTech Product Launch Collective.
The call is for you if
- Your launch is not generating the demand you forecast.
- Your reps cannot get the access they used to.
- You have a strong product the market has not noticed yet.
- You are entering a new market and do not know where the demand is.
Prefer to tell us in writing first?
Who you’ll speak to
Michael leads every triage call and every engagement regardless of size. He’ll tell you honestly if we can help, or if now isn’t the right time.
What to bring
Nothing formal. But have a view on what you’re trying to achieve, what you’ve tried, and what is getting in the way.
Not the right time? Read the book first or subscribe to the weekly newsletter. The methodology on this page is the same one, in long form. Come back when the moment is right.
Healthcare innovations deserve recognition. We help them get it.