A useful dashboard connects activity to the next commercial question. Try the filters in this fictional example and see which channel deserves a closer look.
Fictional demoEvery figure, market and period is invented for this example. No client or patient data. No connection to a live system.
From activity to useful conversations.
Change the filters. Follow the same numbers through the measures, chart and detail.
Fictional data | All markets | All periods | 317 enquiries and 128 qualified conversations
Campaign visits
3,725
Visits to campaign pages
Enquiries
317
New business enquiries
Qualified conversations
128
Fit confirmed and conversation held
Qualification rate
40.4%
128 qualified / 317 enquiries
Where do enquiries progress?
Fictional counts, using a common scale.
EnquiriesQualified conversations
Search129 enquiries / 49 qualified
Content91 enquiries / 19 qualified
Events97 enquiries / 60 qualified
Fictional channel detail for the current selection
Channel
Campaign visits
Enquiries
Qualified conversations
Enquiry rate
Qualification rate
Search
1,760
129
49
7.3%
38.0%
Content
1,390
91
19
6.5%
20.9%
Events
575
97
60
16.9%
61.9%
How these measures are defined
Campaign visits
Sessions on campaign pages, not unique people.
Enquiries
New business enquiries attributed to a channel and reporting period in this invented fixture.
Qualified conversations
Enquiries that meet an agreed fit definition and have had a conversation. This is a subset of enquiries, not revenue.
Enquiry rate
Enquiries divided by campaign visits. It is not a person-level conversion rate.
Qualification rate
Qualified conversations divided by enquiries. When the denominator is zero, the rate is not available.
Reporting limits
This example assigns the conversation to the enquiry period. A real dashboard must agree its attribution, deduplication, reporting lag and definitions before comparing periods.
What would your team need to see?
Use the demo to shape a conversation about measures, sources and decisions. A real project needs agreed definitions and access to appropriate data.
