Question 1

What does AGENCY Medical Marketing do?

Accepted Answer

AGENCY is a specialist healthcare marketing and communications agency. We help pharma, MedTech, biotech and diagnostics companies close the gap between building something good and getting it adopted, through product launch strategy, patient marketing and promotional events.

Question 2

Who is AGENCY a good fit for?

Accepted Answer

AGENCY is a strong fit for Pharma, MedTech, Biotech and Diagnostics companies, especially those who need specialist healthcare experience rather than a generalist marketing agency. Our track record covers 47 product launches across 5 continents.

Question 3

How do I start with AGENCY?

Accepted Answer

We start every engagement with a free 60-minute Triage Call. No fee, no pitch, no obligation. We learn about your situation and you learn how we think. If we can help, we tell you how. If we can't, we say so.

Question 4

What makes AGENCY different from a generalist marketing agency?

Accepted Answer

Healthcare has dynamics that general marketing doesn't prepare you for: regulatory constraints, long buying cycles, clinical stakeholders, and restricted access to decision-makers. AGENCY works only in healthcare. Our three frameworks (the 3 E's for launch, patient marketing mastery, and Beyond the Badge Scan for events) are built for how healthcare actually buys.

Question 5

How much does AGENCY training cost?

Accepted Answer

AGENCY training workshops start from £850 for a half-day session and £1,500 for a full-day session. Bespoke multi-day programmes and retainer engagements are scoped individually. All pricing is ex-VAT.

Question 6

Does AGENCY work outside the UK?

Accepted Answer

Yes. AGENCY has delivered product launches across 5 continents and works with clients across Europe, the US, and internationally. We're particularly experienced in multi-territory EMEA launch programmes.

Question 7

What is the 3 E's framework?

Accepted Answer

The 3 E's is AGENCY's demand generation framework for healthcare launches. Empower your sales team with the intelligence, messaging, and tools to convert. Evolve your digital presence into a system that generates demand at scale. Equip your advocates to carry your message into rooms you will never enter. AGENCY builds all three into your team so the capability stays with you, not locked inside an agency.

Question 8

What is 'Beyond the Badge Scan' for healthcare events?

Accepted Answer

Beyond the Badge Scan is AGENCY's congress and event strategy framework. It covers pre-event targeting, on-stand activation, and post-event follow-up, turning badge scans and 'good conversations' into actual pipeline and measurable ROI.

How well does your team understand the regulatory frameworks that govern patient marketing (ABPI Code, ASA guidelines, MHRA rules, GDPR healthcare restrictions)?