For Business Leaders
Your reps are expensive. Your pipeline is unpredictable.
A fully loaded field rep costs £100-165K per year. If they're spending 80% of their time trying to book meetings, you don't have a sales problem. You have a demand problem. We fix demand.
For Business Leaders
You've been fixing sales. The problem isn't sales.
You miss forecast. The instinct is to fix sales. Hire more reps. Invest in training. Bring in a new CRM. The sales director is convinced the problem is execution.
Do the maths. Divide £100-165K by planned calls (about 1,400 per year) and you get £60-120 per call. But that assumes every call happens. No failed attempts. No no-shows. No wasted travel. The true cost per meaningful meeting is somewhere between £100 and £300.
Then the harder question: how many of those meetings actually happen at all?
HCPs have 24 minutes per week for all supplier interactions. Not per supplier. Total. Access declined from 80% in 2008 to 44% in 2021. More reps doing the same thing in a shrinking window doesn't produce more results.
The reps aren't failing. The model is failing.
The ceiling isn't effort. It's physics.
This is you if
One of these will sound familiar.
Getting started
Getting started.
Founder Advisory
£300-500/mo
Monthly calls + email access. For founders building commercial capability. 3-month minimum.
Workshop
£2K
One day. Identifies the real problem.
Diagnostic
£5K
Written assessment with commercial modelling.
Demand Programme
From £25K
Demand system built and running. 6 months.
What changes for you.
Your reps' diary fills with 12-minute meetings that already have a clinical question queued up. The 80% they lost to chasing meetings converts into 80% of a shorter week spent closing them. Pipeline becomes predictable. Marketing spend connects to revenue in a dashboard your board can read. Your cost per qualified opportunity drops because the system does work that used to require headcount.
The ceiling isn't effort. It's physics. Once you fix demand, the ceiling moves.
Every quarter the model doesn't change, you're paying £100-165K per rep for people whose primary job has become trying to book meetings that are increasingly impossible to book. Multiply that across your team. That's the cost of not fixing demand.
Your competitors did not hire more reps. They built a system that warms the room before the rep walks in. Their clinician opens the meeting with a question about the product. Your clinician opens it asking what the company does.
That gap gets wider every quarter you wait. And the cost of waiting is already on your payroll.
