For Marketing Teams
You see it first. Your director needs to see it next.
You’re the marketer on the team running the campaigns. You can see what’s not landing. You’ve been told “legal won’t allow it” enough times to stop trying. This page is for you - the book and the data points to forward upstairs, the newsletter and the workshops for your own development.
The arguments you can forward
Three published stats that change the conversation upstairs.
Send any of these to your director with a one-line opener. Each one is sourced. Each one is the kind of thing the CFO can’t argue with.
80% → 24%
Rep access to UK HCPs has collapsed since 2008.
The field-only model your launch plan was built around assumes a number that no longer exists.
ZS Associates, Pharmaceutical Sales Representative Access Study (2008-2021).
12-24
Members of a typical Value Analysis Committee.
‘Win the clinician’ describes one vote on a committee of twelve to twenty-four.
WHX Insights, Value Analysis Committee Study (2025).
73%
Of healthcare product launches miss forecast.
Not because the products are bad. Because go-to-market hasn’t adapted.
Veeva Systems, Veeva Pulse Field Trends Report (2023).
The story we hear marketers retell most
Somewhere right now, another team is running educational sessions at a fifteen-thousand-surgeon conference. Not a booth demo. Real sessions, on the exhibition floor, pulling groups of fifty, a hundred at a time. Surgeons coming willingly. Staying. Asking questions. Coming back the next day. That isn’t sales. That is demand generation - a team earning attention instead of chasing it.
Send this upstairs
Three messages your director can’t ignore.
Paste the language directly into Slack or an email. Each one points to a page on this site that does the rest of the convincing.
If your director is missing forecast
Send them /methodology with: “This is how AGENCY diagnoses commercial failure. Worth twelve minutes before the next board prep.”
Copy the link →If your director runs marketing
Send them /for-marketing-leaders with: “This is the operator’s page. The credit-back mechanism turns training into a programme entry point.”
Copy the link →If your director can authorise a workshop
Send them /training with: “Half-day workshops from £850. The fee is credited against any larger engagement booked within 30 days.”
Copy the link →For yourself
You’re a future director. The toolkit starts now.
Three resources you can use this week. None of them require your director’s sign-off.
Newsletter
Weekly insight. A five-minute read.
The thing a healthcare commercial team argued about last week and why the rep was right. Free. One email every Thursday.
SubscribeBook
It’s Not a Sales Problem.
The methodology in print. The frameworks behind every AGENCY engagement. Read it before the next time your director asks why marketing isn’t driving revenue.
Get the bookWorkshops
Half-day workshops from £850.
Often within a training-budget threshold a coordinator can authorise. Half a day, frameworks you walk out with, fee credited against any larger engagement.
Browse training