Training › In-House Content
Stop outsourcing your voice. Build the content engine yourself.
Most healthcare companies outsource their content to agencies who don't know their products, their market, or their regulatory environment. The content comes back generic, slow, and expensive to fix. This workshop gives your team the strategy, the production system, and the quality standards to run a healthcare content programme in-house compliantly, consistently, and without waiting six weeks for an agency turnaround.
- Duration
- Full day · Up to 12 participants
- Investment
- £1,500 · 100% credited against any programme commissioned within 30 days
- Guarantee
- Your team publishes one piece of original content within 2 weeks, or we redesign and deliver the workshop at no additional cost.
47 product launches · 20 years in healthcare · ABPI, ASA, MHRA compliant content systems · University of Bath research partnership · Content programmes for global pharma and 4-person startups
For teams spending a fortune on content that doesn't feel like them.
Marketing Teams
You're briefing agencies who spend half the engagement learning your product. The content comes back needing extensive amends. By the time it's approved it's out of date. You know you could do this better in-house you just need the system.
Medical Affairs Teams
You have the scientific knowledge. You don't have the content production infrastructure. Your insights live in presentations that go to one audience. They should be reaching many. A content system turns what you already know into assets that work.
Commercial Leaders
You're approving content spend without confidence in the return. Agency retainers feel expensive for the volume produced. You want a team that owns its own content programme strategic, compliant, and measurably effective.
This is NOT for you if
- ·You don't have anyone in-house who can own the content function (this workshop builds the system, but someone has to run it)
- ·You need content produced for you rather than built to produce yourselves (see our content and campaign services)
- ·You're in an unregulated category the compliance framework is specifically for healthcare
Strategy, system, standards. Your team runs it from next week.
In-person recommended. All work is built around your specific products, channels, and compliance environment.
01
Content strategy for healthcare
How the healthcare attention economy actually works. The 24-minute clinician window. Where digital content reaches HCPs, patients, and procurement. Pillar content versus distribution content. The strategy that makes every piece of content work for multiple audiences across multiple channels.
02
The production system
Editorial calendar, briefing process, approval workflow, and publication schedule. How to produce consistent content without burning out the team. Templates for every content type LinkedIn posts, blog articles, email campaigns, congress previews. The infrastructure that makes content feel less like a grind.
03
Compliance built in from the start
ABPI, ASA, and MHRA applied to content production. The claims review process that doesn't slow everything down. How to brief internally so compliance approves it faster. The difference between content that needs regulatory sign-off and content that doesn't and how to run both tracks simultaneously.
04
Quality standards and measurement
What good healthcare content looks like and why. The quality tests your team applies before anything is published. How to measure content performance without vanity metrics reach that matters, engagement that converts, content that builds pipeline. The dashboard your commercial team will actually find useful.
A content system your team operates from day one.
Content Strategy Document
Your specific channels, audience segments, content types, and production priorities. Not a generic template built for your market and your team size.
Editorial Calendar (12 months)
A full-year content plan built during the workshop. Themes, formats, and publication schedule across all channels. Ready to execute from Monday.
Production Templates
Brief templates, post templates, and approval checklists for every content type. LinkedIn posts, long-form articles, email campaigns, event content. Built to your brand voice.
Compliance Workflow
The approval process map for regulated content. Who reviews what, at what stage, in what order. Designed to speed up approvals, not delay publication.
Quality Checklist
The ten questions your team asks before anything goes live. Does it serve the audience? Is the claim defensible? Does it fit the channel? The standard that keeps quality consistent without constant oversight.
Measurement Framework
The metrics that matter for healthcare content. Reach, engagement, lead generation, pipeline influence. The dashboard that connects content output to commercial outcomes.
Guarantee
The only training guarantee that matters.
Your team publishes one piece of original content within two weeks of training, or we redesign and deliver the workshop at no additional cost. A content system that doesn't produce content is just a document. We keep skin in the game.
The agency model has a ceiling. In-house content doesn't.
Most teams who go through this workshop discover that in-house content costs a fraction of agency work and performs better because the people who know the product are the ones creating the content. The system is what was missing.
Your £1,500 training fee is credited against any programme work commissioned within 30 days. The workshop becomes free if you engage us for a larger project.
Training £1,500 (full day) → Blueprint £5K-£10K (4-6 weeks, we build the first quarter's content with you) → Programme £25K+ (6-12 months, full content and demand generation programme).
How it works.
Who should attend?
Marketing, medical affairs, and commercial teams anyone who creates or approves content. 12 participants maximum.
What pre-work is required?
Bring examples of content you've produced in the last six months what worked, what didn't, what took too long. Takes no preparation beyond gathering what you already have.
Do we need specialist content tools?
No. The system works with whatever you have. We build around your existing tools, not new software purchases.
Who runs the workshop?
Michael Colling-Tuck. 20 years in healthcare. Built content systems for global pharma and early-stage companies. University of Bath research partnership. Runs a live content programme producing healthcare content weekly.
What happens after the day?
All templates and systems delivered digitally within 2 working days. Follow-up at 2 weeks. The guarantee requires at least one piece of original content published we follow up to make sure it happens.
The system is the start.
Once your team has the content system, you can run it independently. Most teams discover after the first quarter that they want to go further more channels, more formats, a full demand generation programme built on content. The workshop gives you the engine. What you do with it is up to you.
Training
£1,500
Full day
Today's workshop. Full day building your content strategy, production system, and quality standards.
Blueprint
£5,000-£10,000
4-6 weeks
We build the first quarter's content with you strategy, production, compliance, and publication.
Programme
£25,000+
6-12 months
Full content and demand generation programme. In-house capability plus external strategic support.
Your training fee is credited against any programme work commissioned within 30 days.
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