For Founders
You built something that works. The next twelve hospitals don't know it yet.
Clinical evidence. Regulatory approval. A working prototype. What you don't have yet: a funded roadmap, paying customers, or a commercial playbook. Healthcare founders at every stage, from pitch deck preparation to Series B traction. Most start with a conversation.
For Founders
The science is done. The commercial game is just beginning.
You've spent years building something that genuinely works. Now you're in rooms you've never been in before. Investor meetings where they decide in the first three slides. NHS procurement conversations with twelve people round the table. Sales calls with surgeons who have ninety seconds.
The commercial world operates differently from the clinical one. Evidence isn't enough. You need a story that lands quickly. You need a business model that makes financial sense to a CFO. You need a way to reach the right HCPs without a full field force.
What you also need is someone who has been in those rooms before. Not a generalist marketing agency. Someone who understands healthcare procurement, investor expectations, regulatory constraints, and how clinicians actually make decisions.
Investors do not fund the best science. They fund the founder who can explain, in 90 seconds, which hospital buys it first and for what price.
Where you are right now
Every founder hits these stages. Here is where we help.
How we work with founders
Getting started.
Pitch Deck Session
£500 · 2 hours · Online
Send us your deck in advance. We run through it together, identify what is missing or unclear, and work through the changes live. You leave with a version that lands with investors.
Clarity Session
£500 · 2 hours
Map your commercial situation. Identify the biggest gap. Leave with a prioritised action plan. The fee is credited in full against any subsequent work.
Project Sprint
From £1,500 · 2-4 weeks
Focused work on one specific challenge: go-to-market blueprint, HCP outreach, business modelling, or founder handover pack.
Founder Advisory
£750-1,000/mo
Monthly strategy call plus email access. Healthcare commercial intelligence in your corner without the cost of a full-time hire. 3-month minimum.
What changes for you.
You walk into investor meetings with a commercial story that is as strong as your clinical one. The deck lands. The round closes. Your first customers come in months because the go-to-market blueprint was ready before you started selling.
Your HCP outreach costs a fraction of what you expected because it is built on organic channels and targeted campaigns, not a field force you cannot afford yet. When you do hire your first commercial person, they are productive immediately because the playbook is already written.
You stop doing everything yourself. You start building a commercial organisation.
Every month you have the science but not the commercial story is a month of runway burning. Investors get nervous when they cannot see the commercial path clearly. Clinicians forget they met you. Competitors build positions that become harder to displace.
The gap between a good product and a successful business is always commercial. The founders who close that gap fastest are the ones who get help from someone who has been there before.