Guide · Our Process
How we actually write healthcare content.
The step-by-step process we use on every engagement. From the first brief to the final asset, every stage is transparent, documented, and designed to land through regulatory first time. This is what working with us actually looks like.
The philosophy behind it
Compliant creativity. Growth that will not get pulled.
In a marketplace where innovation meets strict regulation, we are not here to be just another marketing agency. Our job is to help your brand grow inside the rules that govern your industry, not around them.
Every brand's journey is unique, but all of them share three common threads. Legal adherence. Market resonance. Brand integrity. Our process is designed to hold all three simultaneously, on every asset, on every campaign.
Creativity outside the rules is a liability. Compliance without creativity is invisible. The discipline is doing both at once, and making the trade-offs visible so you can review them with us.
Three commitments
What we will defend on every project.
01
Brand integrity
Your brand story is sacred. We delve into the DNA of your brand to ensure our creative resonates with your core values and promise, and align it to your business plan. Every asset reinforces who you are, not just what you sell.
02
Legal safeguards
Our commitment to compliance is unwavering. Every creative asset we craft goes through a stringent legal compliance check covering ABPI, EFPIA, MDR, and local territory law, to ensure that your brand's growth is built on solid ground. Five years of submissions. Mostly cleared at first review. We would rather lose a clever idea early than have it pulled late.
03
Transparent processes
Managing your expectations is how we earn the right to run your project. We map out the journey together with a clear, step-by-step guide, so you are with us at every decision point and every creative milestone. No surprises.
The process, stage by stage
Three stages. Clear deliverables at each one.
We run every project through the same three-stage process. The briefing stage sets the direction and scope. The creative stage produces the work and tests it against legal. The amends and delivery stage finalises everything to publication standard. Nothing is handed over until it has cleared every gate.
Stage 01
Brief, proposal, scope.
It starts with a short form. Not a bureaucratic document, a roadmap. The brief makes sure we are building the right thing and lets us estimate scope honestly. Everything downstream becomes harder if this stage is skipped.
What the briefing form covers
- →Your goals: what do you want to achieve with this campaign?
- →About you: your brand, product, and services in your own words.
- →What we will deliver: a detailed list of what we will be working on.
- →Deadlines: when you need things done by.
- →Audience: who they are, what they are like, where they go, their journey, where they hang out.
From there we build the proposal. Four tight steps: estimate the costs, outline the budget, have a director double-check the financials, then wrap it into a client-ready document you can review and tweak. Once you are happy, written confirmation or a verbal thumbs-up is all we need to start.
Stage 02
Creative, ten steps.
Our creative process has evolved to meet the needs of regulated healthcare marketing. It is a structured sequence of ten steps designed to produce creative that lands both emotionally and legally. Every step has a defined output and a defined reviewer.
Our mantra: it doesn't have to be blue to get through.
01
Client briefing
The starting point. We ask the detailed questions that shape the brief and make sure we have a shared picture of the audience, the objective, and the emotional response we want the creative to provoke.
02
Research & inspiration
We research your industry, your competitors, and where relevant, current design trends. We build mood boards, collect visual references, and set the creative roadmap before any concepts are drawn.
03
Define objectives
We clearly outline the project's objectives, including the message hierarchy. The creative will convey the desired emotional response you want to elicit from your audience, and we agree that upfront.
04
Brainstorming
We involve all the members of the creative team and senior reviewers to brainstorm initial thoughts. Open communication, heated debates, and diverse approaches. The goal is range before refinement.
05
Concept development
Based on the brainstorming session, we refine and develop two or three strong creative concepts. These become visual boards that show the ideas at a first-stage client presentation.
06
Feedback & iteration
Essential to every creative brief. We gather your thoughts and make the agreed development changes to gain concept approval. We build in the review early rather than fight for it late.
07
Concept exploration
Once the concept is chosen, we move the creative forward by exploring the details of typography, imagery, and colour. The concept becomes a design system, not a one-off.
08
Design execution
Once we are happy with the concepts, we begin the detailed design process, translating the chosen concept and style into the required deliverables needed to implement the campaign.
09
Client review & revisions
We share the developed deliverable for your review and approval, making necessary revisions based on your feedback until approved.
10
Delivery & implementation
On approval, we provide the finished assets in whatever format is required: digital assets, hosted web pages, print fulfilment, direct mail. Whatever ships the campaign.
Stage 03
Amends, checks, delivery.
The final stage is where healthcare projects most often fall apart. Stakeholders come in late, legal objects to something fundamental, amends spiral, deadlines slip. We handle this with a defined three-round amends cycle, a proper Checks and Measures checklist, and a single shared workspace so nothing gets lost between email chains.
Every round of amends is logged as a single cycle with a clear email that sets out what we have done, what we intend to do next, and what we need from you. No ambiguity, no rolling scope.
Three rounds of amends, as standard
One for you, one for the stakeholder team, one for legal.
We aim to get it right first time. We rarely do, because interpretation differs across teams and regulation evolves. So three rounds are included on every quote. Any beyond that we flag openly and quote separately.
V1
Primary stakeholder review
The direct client team reviews the deliverable and marks up changes. This is where tone, structure, and clarity get refined.
V2
Extended stakeholder review
Wider stakeholders see a cleaner version. Medical affairs, brand team, commercial. This is where political alignment happens.
V3
Regulatory & legal review
The final gate. Legal, regulatory, and compliance teams do their pass. If we have done the earlier stages well, this is an approval rather than a rebuild.
The C&M checklist
Checks and measures. Eight points. Every deliverable.
Before anything leaves our studio for your review, a dedicated team runs the Checks and Measures checklist. Eight points, every deliverable, no exceptions.
Communication structure
Key messaging adherence
Regulatory adherence
Legal compliance to local territory laws
Compliant visual assets
Compliant graphics
References
Compliance to brand guidelines
The Single Source of Truth
One shared hub. No lost emails.
Every engagement runs on a shared workspace we call the SSOT. It is the central hub for timelines, deliverables, amends, approvals, and file versioning. We build it in Google Sheets or Excel depending on your IT setup.
You can access it from anywhere, the data stays consistent, updates are logged, and you never have to ask someone to resend you the latest version of anything.
What you get
Accessibility
From anywhere, at any time, with internet.
Data integration
All project data sources unified into one view.
Regular updates
Project status refreshed so you always have the latest data.
User-friendly
Designed for quick access, not training manuals.
Who runs this
The team has sat at your side of the table.
The AGENCY team
Hover for a feel of who’s in the room
Our team are from healthcare. We have sat at marketing desks, carried the salesman’s bag, operated on patients, presented statistical analysis to hundreds of doctors, rehabilitated patients, and analysed x-rays.
Every engagement is led by a senior strategist with commercial and legal experience in your sector. The team includes specialised copywriters, designers, surgeons, lecturers, and scientists - so campaigns stay medically grounded and commercially effective, not just compliant.
Whatever your challenge is, someone on the team has lived the same problem on the client side. That is what lets us produce work that feels like it came from inside your company, not from an agency guessing at what healthcare feels like.
Want to see it run on a live project?
A triage call is the fastest way to walk through how this process would apply to your specific brief. Bring the project. We will show you how it maps to the ten steps and where the risks are.