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Content & Editorial › Medical Copywriting

Medical content your audience trusts. At the volume your pipeline needs.

In-house teams can write two articles a month. You need ten. Generalist agencies produce volume but fail clinical review. We run a dedicated medical copywriting programme (biomedical-science writers, SEO specialists, editors with three decades of healthcare experience, and a clinician review panel) that ships five to twenty peer-credible articles a month for physician and HCP audiences.

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Medical writer and editor reviewing a clinical article draft together

Does this sound familiar?

The Velocity Gap

Your content calendar calls for ten articles a month. Your in-house team can do two. Freelancers are hit-or-miss. SEO traffic has flatlined because the site is not being fed.

The Accuracy Tax

Generic agencies write fluent copy that your medical affairs team has to rewrite. By the time it clears review, you have paid twice and lost a month.

The HCP Audience

Clinicians can smell a non-clinical writer in two sentences. Your content needs to carry mechanism, evidence, and clinical nuance, without reading like a regulatory document.

The SEO Silence

You have a platform clinicians could be finding through Google. The traffic is not coming because the content is not optimised, not indexed, and not consistent enough to build topical authority.

Content is a compounding asset. Most healthcare teams never let it compound.

A single article, well-researched and well-optimised, continues to attract clinicians and patients for years. But it only compounds if there is a system behind it. Topic strategy, keyword research, medical accuracy, editorial consistency, and regular publishing cadence.

Most healthcare marketing teams cannot sustain that system in-house. The medical affairs person who could write it is busy with label-compliance work. The in-house copywriter does not have the clinical background. Generalist agencies produce content that reads as generic to a physician on first glance.

We built this service for the companies who need healthcare content to work as an acquisition channel. Pharma, medtech, HCP platforms, diagnostics, and digital health. One editorial team, one process, five to twenty articles a month, every month, at a quality clinicians will actually read.

Physicians can tell who wrote your content in the first paragraph.

How we produce medical content at scale.

Strategy → ideation → drafting → clinician review → SEO → upload. The system, not the sprint, is what makes it work.

01

Strategy & keyword architecture

We start by understanding your audience, the clinical questions they are searching, and the topical authority you are trying to build. SEO specialist runs keyword research, identifies content gaps against competitors, and maps a three to six month editorial plan. Output: a topic bank and monthly calendar, not a one-off brief.

02

Research & clinical drafting

Biomedical-science writers research each topic against primary sources. Peer-reviewed literature, guidelines, trial data. Articles are drafted against an agreed SEO brief that balances search intent with clinical credibility. Draft goes nowhere near your reviewers until it has passed internal editorial first.

03

Clinician & editorial review

Senior editors with over thirty years of combined healthcare experience run accuracy, clarity, and consistency passes. Our clinical review panel validates medical claims. You see a draft that is already publication-ready, not a first pass that needs rebuilding.

04

SEO finishing & upload

Final SEO pass. Metadata, internal linking, schema, alt text, readability. Optional upload directly into your CMS with images, formatting, and publishing workflow managed end-to-end. Your team spends minutes approving, not hours formatting.

What you get every month.

Editorial calendar

Rolling 3-month plan built from keyword research and your business priorities. Reviewed monthly.

Five to twenty articles

Articles of 800 to 1,500 words. SEO-optimised, written, reviewed, clinically validated, ready to publish. Scalable up or down.

Clinician-validated copy

Every article passes through our clinical review panel. Accuracy, relevance, and credibility signed off before you see it.

SEO metadata pack

Meta title, meta description, H1/H2 structure, alt text, internal links, schema suggestions. Ready for your CMS.

Stakeholder sign-off workflow

Optional sign-off management so your team is not chasing approvals. We run the revision loops and deliver publication-ready.

Monthly performance review

Traffic, engagement, and keyword ranking reported monthly. Strategy adjusts based on what is actually working.

Real programmes. Real volume.

Enterprise

Sermo, Global Physician Community

Problem

Sermo runs the largest online community of verified physicians in the world. They needed a consistent flow of high-quality, SEO-optimised articles addressing the career-related questions and clinical interests of their physician audience, at a cadence and quality their in-house team could not sustain.

What we did

Agreed a scalable monthly content programme (5 to 20 articles per month) with a dedicated editorial team: strategist, medical writers with biomedical-science backgrounds, SEO specialist, and senior editors. Built an end-to-end process covering topic ideation, research, drafting, clinical review, SEO optimisation, and direct upload.

Result

50+ articles delivered to Sermo’s HCP audience with clinical accuracy passing first-review and SEO optimisation lifting organic visibility for the content areas covered. Engagement metrics supported Sermo’s positioning as a go-to information resource for physicians.

Growing Companies

Digital health platform, HCP education hub

Problem

A digital health company had built a product that clinicians used weekly, but the content hub next to it was dormant. No SEO traffic, no authority, no reason for clinicians to arrive before they were a customer.

What we did

Built a topical authority map across five clinical areas. Produced a 12-week launch sprint of cornerstone articles, followed by a steady cadence of supporting pieces. Senior editors and a clinician reviewer validated every piece.

Result

Cornerstone articles ranked on page one within 90 days for target long-tail queries. Organic sessions to the education hub grew month-on-month for six consecutive months.

* A note on named work. Healthcare clients often need to keep brands, launches, and ongoing relationships private. We respect that. If the work above sounds like your situation, the triage call is the place to hear about similar engagements in confidence.

The economics your CFO needs to see.

A single in-house medical writer costs £55K to £80K fully loaded and produces two to three credible articles a month. A clinical reviewer adds another £40K to £60K of internal time. You are paying six figures for a capacity ceiling your growth plan already breached.

Per-article pricing starts from £275 to £450 depending on volume and whether upload management is included. A ten-article programme is roughly the cost of a quarter of one in-house writer, for five times the output, with clinical review and SEO specialists attached.

The compounding value matters more than the unit cost. An article that ranks for a clinical query attracts relevant clinicians for years. The programme, not the individual article, is what builds the asset.

Which situation are you in?

Launching a content programme

You need credibility before you need volume.

Start with topical authority. Five cornerstone articles across one or two clinical areas, built to rank, before scaling cadence. We build the editorial system in parallel.

Running an existing programme, stuck at the volume ceiling

Your team can only produce half of what you need.

We slot in as an extended editorial team. Your in-house voice is preserved, volume lifts, review overhead drops. Most partners see two to three times the output within a quarter.

Global content across markets

Consistency across countries is the actual job.

One editorial standard, multiple languages and markets. We run the English-language version and coordinate localisation partners so tone and clinical accuracy do not fracture.

By stage

What this looks like for your business.

Growing Companies

You need to build topical authority before you need to scale volume. Start with a focused programme of five articles a month across one or two clinical areas, cornerstone content first. Scope: editorial strategy, 5 articles per month, SEO, clinician review. From £1,750 per month (Option A, writing and submitting).

Enterprise

You are managing a content platform and need consistent volume across multiple therapy areas or markets. Scope: rolling editorial plan, 10 to 20 articles per month, SEO, clinician review, upload management, monthly performance review. From £3,250 to £7,000 per month depending on volume and upload scope.

Questions we hear in every triage call.

How do you ensure medical accuracy?

Every article is researched by a biomedical-science writer against primary sources, edited by a senior healthcare editor, and validated by a clinical reviewer before it reaches you. The process is designed so that your medical affairs team does not become the first line of error-checking.

What happens during the pilot?

Most programmes start with a 3-article pilot delivered within two weeks. Sermo started this way. You assess quality, voice, and process fit before committing to a monthly cadence. If it does not work, we part ways cleanly.

Can you work in our CMS?

Yes. Option B of the programme includes upload, formatting, and sign-off management directly in your platform. WordPress, Wix, Contentful, Webflow, or a custom CMS. Your team reviews inside the CMS instead of chasing Google Docs.

How do you handle regulated content (pharma / MLR)?

We write for the evidence and the audience, and we design the workflow so that MLR-sensitive claims are flagged, sourced, and routed to your review team efficiently. Our Compliant Creativity training (SAFE framework) sits alongside this service for teams running regulated content at volume.

Do you write for patients as well as clinicians?

Yes, though we run those programmes under the Patient Marketing service. Voice, compliance, and platform choice differ too much from HCP content to blend into one engagement.

How quickly can we scale up?

Five to twenty articles a month is planned from the outset. If you need to surge for a launch window, a conference, or a campaign, we can double volume for four to eight weeks with a week of notice. Urgent one-off articles carry a £50 surcharge.

Who owns the copy?

You do. Full IP transfer on delivery and sign-off. We keep no rights beyond the right to reference the engagement in anonymous case studies unless you have agreed to a named case.

Who delivers

Lead Content Strategist

Matt East

Seven years of healthcare content strategy. Owns editorial planning, topic architecture, and alignment with your business goals. Responsible for the calendar holding its shape over six to twelve months.

Biomedical-science graduates

Medical Writers

A bench of senior medical writers with biomedical-science backgrounds and extensive medical writing and journalism experience. Translate complex mechanism, evidence, and guidelines into accessible, engaging content that still reads credibly to a clinician.

SEO Specialist

Beth Kempster

Five years in healthcare SEO. Runs keyword research, intent mapping, metadata, and on-page optimisation. Makes sure the content is found by the clinicians searching for it.

30+ years combined

Senior Editors

Two senior healthcare editors with thirty-plus years of combined experience reviewing and editing medical content. Accuracy, clarity, consistency, and house-style are their remit before anything leaves the studio.

You might also need

Compliant Creativity Training

For teams running regulated content at volume. The SAFE framework for keeping creative ambitions and MLR reviewers on the same page.

Learn more →

In-House Content Training

Teach your in-house team to run an editorial programme with the same rigour. One-day workshop.

Learn more →

Patient Marketing

The patient-facing counterpart. Different audience, different compliance envelope, different platform mix.

Learn more →

Three ways to work with us.

The goal is always the same: you end up more capable, not more dependent.

Done by you

From £850

In-House Content training. Half or full day. We teach your team the editorial system, voice development, and SEO workflow. You run it.

Book a workshop →

Done with you

From £1,750/month

5 articles a month. We handle strategy, writing, review. Your team publishes. Ideal for building topical authority in a focused area.

Start a programme →

Done for you

From £3,250 per month

10 to 20 articles a month including upload, formatting, and sign-off management. Full editorial programme. You approve; we do the rest.

Scale a programme →

Ready to talk?

30-minute triage call. No fee. No pitch. Bring your situation and we’ll tell you honestly whether we can help.

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See what good looks like

The two campaign-type guides most relevant to this service.

Each guide names a single buyer decision and gives an opinionated read on the right answer for healthcare. Read them before the triage call and the conversation goes faster.

Campaign-type guide

Gated content

Read the guide

Campaign-type guide

Clinical evidence & KOL choreography

Read the guide

Or browse all eight guides

Healthcare innovations deserve recognition. We help them get it.