Bristol Breakfast · Lead Generation
Where will your next fifty leads come from?
Most healthcare pipelines hang off two engines: rep prospecting and congress lists. When either slows, there is no third. This is the morning on building that third engine properly, and on the question that decides whether it is worth building yet: if fifty warm leads arrived tomorrow, could your team convert them?
For the commercial and marketing leaders who own the pipeline number.
Clifton Members Club · Ten seats · No fee
Start here, not with the form
The thinking is free. Take it now.
The funnel test, the Five Ps and the ninety-day build order are free to read now in Fifty Warm Leads, our guide to sales enablement. The breakfast is the live version, scored against real teams around one table.
Read Fifty Warm Leads
Clifton Members Club, Bristol. One table, ten seats, one morning. Date follows demand.
The funnel test
Think of your commercial operation as a funnel. Demand generation pours water in at the top; your sales team converts it out of the bottom. If the funnel leaks, more water does not mean more revenue, it means more leakage. That is why the test comes before the spend: fifty warm leads, tomorrow, prospects who already know your name. Could your team convert them, or does the answer depend on which rep takes the call?
If it depends on the rep, the problem is not lead volume. It is the spread between your best rep and the rest, and that spread is fixable with tools, not headcount.
The room
Nine or ten senior marketers. One host who builds this for a living.
The breakfast is hosted by Michael Colling-Tuck, founder of AGENCY and author of It's Not a Sales Problem. The Five Ps come from chapter 8 of the book, built on twenty years of commercial teams whose conversion depended on which rep took the call, until it did not.
Michael Colling-Tuck
Host
- Where
- Clifton Members Club, 22 The Mall, Clifton, Bristol BS8 4DS
- When
- Demand-led. We read the response to the September breakfast first, then set the date. Register and you hear before anyone else.
- Who it is for
- Senior life sciences marketing and commercial leaders within about an hour of Bristol.
- The table
- Kept to ten, so the conversation stays a conversation.
What happens
Ninety minutes. Three moves. You do the talking.
It is a conversation around one table, not a talk you sit through. Everyone in the room owns the same problem, so everyone has something to say.
01
Could your team convert fifty warm leads tomorrow?
Everyone answers. The interesting version of the answer is always whether it depends on which rep takes the call, and it usually does.
02
The Five Ps, scored against your own team
Playbook, Pitch Tools, Products for Prospects, Proposition for C-Suite, Proposals. Where your operation is strong and where it leaks, marked up on the table.
03
Which one to build first
The single P that unlocks the most conversion for your team, and the ninety-day order the guide lays out, adapted to where you scored.
Chatham House rule
No slides, no pitch
One table, no theatre layout
Bring a live example
What you leave with. Printed and ready to use.
01
The Five Ps, scored against your team
Playbook, Pitch Tools, Products for Prospects, Proposition for C-Suite, Proposals. The five tools that make conversion consistent regardless of which rep is in the room, scored live against your own operation.
02
The decision-making web, mapped
Who actually has to say yes in your category, what each of them needs to hear, and which of those conversations your team currently has no material for.
03
The build order
Which of the Five Ps to build first for the biggest conversion lift, and the ninety-day sequence the guide lays out, adapted to where your team scored.
Register interest.
Tell us who you are. When the date is set you hear first, and Fifty Warm Leads lands in your inbox today, so the morning starts before the morning does.
While the date settles
Three doors out of this page.
Healthcare innovations deserve recognition. We help them get it.