Bristol Breakfast · Lead Generation
Where will your next fifty leads come from?
Most healthcare pipelines hang off two engines: rep prospecting and congress lists. When either slows, there is no third. This is the morning on building that third engine properly, and on the question that decides whether it is worth building yet: if fifty warm leads arrived tomorrow, could your team convert them?
For the commercial and marketing leaders who own the pipeline number.
Clifton Members Club · Ten seats · No fee
Clifton Members Club, Bristol. One table, ten seats, one morning. Date follows demand.
The funnel test
Think of your commercial operation as a funnel. Demand generation pours water in at the top; your sales team converts it out of the bottom. If the funnel leaks, more water does not mean more revenue, it means more leakage. That is why the test comes before the spend: fifty warm leads, tomorrow, prospects who already know your name. Could your team convert them, or does the answer depend on which rep takes the call?
If it depends on the rep, the problem is not lead volume. It is the spread between your best rep and the rest, and that spread is fixable with tools, not headcount.
What you leave with. Printed and ready to use.
01
The Five Ps, scored against your team
Playbook, Pitch Tools, Products for Prospects, Proposition for C-Suite, Proposals. The five tools that make conversion consistent regardless of which rep is in the room, scored live against your own operation.
02
A warm-lead source map
Where warm demand actually comes from in your category, and which sources are worth building first once the funnel holds water.
03
The build order
Which of the Five Ps to build first for the biggest conversion lift, and the ninety-day sequence the guide lays out, adapted to where your team scored.
The framework is free today
The funnel test, the Five Ps and the ninety-day build order are free to read now in Fifty Warm Leads, our guide to sales enablement. The breakfast is the live version, scored against real teams around one table.
Read Fifty Warm LeadsThe room
Nine or ten senior marketers. One host who builds this for a living.
The breakfast is hosted by Michael Colling-Tuck, founder of AGENCY and author of It's Not a Sales Problem. The Five Ps come from chapter 8 of the book, built on twenty years of commercial teams whose conversion depended on which rep took the call, until it did not.
Michael Colling-Tuck
Host
- Where
- Clifton Members Club, Bristol
- When
- Demand-led. We read the response to the September breakfast first, then set the date. Register and you hear before anyone else.
- Who it is for
- Senior life sciences marketing and commercial leaders within about an hour of Bristol.
- The table
- Kept to ten, so the conversation stays a conversation.
Register interest.
Tell us who you are. When the date is set you hear first, and Fifty Warm Leads lands in your inbox today, so the morning starts before the morning does.
While the date settles
Three doors out of this page.
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