Bristol Breakfast · Patient Marketing
Where do your patients actually come from?
Winning an account is slow and expensive: committee decisions, buying cycles that stretch across years, a rep fighting for every meeting. Then the account is won, the team moves on, and the usage never arrives. This is the morning on the growth lever most companies never pull: patient marketing, done on the right side of the rules, growing the accounts you already hold.
For the commercial and marketing leaders of treatments patients would choose, if they knew they existed.
Clifton Members Club · Ten seats · No fee
Clifton Members Club, Bristol. One table, ten seats, one morning. Date follows demand.
The quarter after the win
Almost nobody treats flat usage as a marketing problem, because almost everybody assumes patient marketing is off limits. They picture American drug advertising and flinch. But most patients now research a condition and its treatment options online before they see a clinician about it. The question is not whether they are looking. It is who they find.
The alternative to rep push is patient pull: demand that moves through the healthcare system towards the clinicians who already use your products, built on a legal position taken in writing before the first campaign runs.
What you leave with. Printed and ready to use.
01
The three levels of patient marketing, on one page
Direct campaigns with a find-a-clinic destination, co-branded materials clinics use to market themselves, and co-marketing partnerships. Where your accounts sit today, and what the next level asks of you.
02
The legal position, in plain terms
What the UK rules permit for medical devices, as we read them, where the real lines sit, and why the work starts with the legal position in writing rather than a guess about what is allowed.
03
The patient concern cycle
The questions patients ask between first symptom and treatment choice, and where the clinics that stock your treatment can become the answer they find.
The framework is free today
The full argument, the three levels and our reading of the rules are free to read now in The Fourth Lever, our guide to patient marketing as the account-growth lever. The breakfast is the live version, argued around one table.
Read The Fourth LeverThe room
Nine or ten senior marketers. One host who runs this for a living.
The breakfast is hosted by Michael Colling-Tuck, founder of AGENCY and author of It's Not a Sales Problem. He runs live patient marketing programmes for treatments across the UK and Europe, and the morning draws directly on what those campaigns are proving right now.
Michael Colling-Tuck
Host
- Where
- Clifton Members Club, Bristol
- When
- Demand-led. We read the response to the September breakfast first, then set the date. Register and you hear before anyone else.
- Who it is for
- Senior life sciences marketing and commercial leaders within about an hour of Bristol.
- The table
- Kept to ten, so the conversation stays a conversation.
Register interest.
Tell us who you are. When the date is set you hear first, and The Fourth Lever lands in your inbox today, so the morning starts before the morning does.
While the date settles
Three doors out of this page.
Healthcare innovations deserve recognition. We help them get it.