Question 1

What does AGENCY Medical Marketing do?

Accepted Answer

AGENCY is a specialist healthcare marketing and communications agency. We help pharma, MedTech, biotech and diagnostics companies close the gap between building something good and getting it adopted, through product launch strategy, patient marketing and promotional events.

Question 2

Who is AGENCY a good fit for?

Accepted Answer

AGENCY is a strong fit for Pharma, MedTech, Biotech and Diagnostics companies   especially those who need specialist healthcare experience rather than a generalist marketing agency. Our track record covers 47 product launches across 5 continents.

Question 3

How do I start with AGENCY?

Accepted Answer

We start every engagement with a free 30-minute Triage Call. No fee, no pitch, no obligation. We learn about your situation and you learn how we think. If we can help, we tell you how. If we can't, we say so.

Question 4

What makes AGENCY different from a generalist marketing agency?

Accepted Answer

Healthcare has dynamics that general marketing doesn't prepare you for   regulatory constraints, long buying cycles, clinical stakeholders, and restricted access to decision-makers. AGENCY works only in healthcare. Our three frameworks   the 3 E's for launch, patient marketing mastery, and Beyond the Badge Scan for events   are built for how healthcare actually buys.

Question 5

How much does AGENCY training cost?

Accepted Answer

AGENCY training workshops start from £850 for a half-day session and £1,500 for a full-day session. Bespoke multi-day programmes and retainer engagements are scoped individually. All pricing is ex-VAT.

Question 6

Does AGENCY work outside the UK?

Accepted Answer

Yes. AGENCY has delivered product launches across 5 continents and works with clients across Europe, the US, and internationally. We're particularly experienced in multi-territory EMEA launch programmes.

Question 7

What is the 3 E's framework?

Accepted Answer

The 3 E's   Equip, Evolve, Empower   is AGENCY's product launch methodology. Equip gives your team the knowledge and tools. Evolve adapts your approach as you learn from the market. Empower builds sustainable internal capability so the team doesn't need an agency forever.

Question 8

What is 'Beyond the Badge Scan' for healthcare events?

Accepted Answer

Beyond the Badge Scan is AGENCY's congress and event strategy framework. It covers pre-event targeting, on-stand activation, and post-event follow-up   turning badge scans and 'good conversations' into actual pipeline and measurable ROI.

What we mean when we say that.

The Attention Economy in healthcare

Demand problem vs sales problem

The 3 E's

SAFE

The Commercial Chain

From clinical champion to procurement

The concept is clear. Now what?